School Marketing
North Carolina:
Attracting More Students

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Are you struggling to stand out in your area’s fiercely competitive education market? As a school administrator or marketer, you know that effective school marketing in North Carolina is crucial for attracting new students and engaging your current community. But with so many options available to families, how can you make your school shine?

That's where a smart school marketing strategy comes in. By understanding your target audience, leveraging digital marketing, building a strong brand, and fostering community engagement, you can elevate your school's reputation and attract more students who are the perfect fit.

Schedule Your Free School Digital Marketing Strategy Session Today!

Know Your Audience: Connecting With North Carolina Families

To create marketing messages that resonate, you need to understand your area's diverse communities and family priorities. Here's what the data tells us:

North Carolina's Rich History and Culture: Connecting with the Community

Incorporating North Carolina’s Landmarks into Education

  • Outer Banks: Organize field trips to the Wright Brothers National Memorial and Cape Hatteras National Seashore, where students learn about aviation history and coastal ecosystems. Activities can include beach clean-ups and marine biology lessons.
  • Cape Fear Region: Utilize historical sites like Fort Fisher and the USS North Carolina Battleship for interactive learning experiences that bring history to life. Students can engage in projects about local maritime history and conservation efforts.
  • Wilmington Riverwalk: Organize educational tours along the Wilmington Riverwalk, which features historical sites like the Cotton Exchange shopping plaza. This can help students learn about local history and commerce in a hands-on environment.
  • Carolina Beach State Park: Incorporate environmental science lessons through visits to Carolina Beach State Park, where students can explore diverse ecosystems and learn about native species like the Venus flytrap.
  • Roanoke Colony: Explore the "Lost Colony" mystery on Roanoke Island, encouraging students to engage in historical investigation and critical thinking about early American colonization attempts.
  • Research Triangle: Leverage the area's innovative spirit by partnering with local universities for STEM initiatives and field trips. Students can participate in workshops that expose them to cutting-edge research and technology.
  • Charlotte: Highlight the NASCAR Hall of Fame as part of a curriculum on engineering and design, allowing students to explore the mechanics behind race cars and the history of motorsports in North Carolina.
  • Great Smoky Mountains National Park: Incorporate environmental science lessons through guided hikes and nature studies in the most visited national park in the United States, where students can learn about biodiversity, conservation, and Appalachian ecology.
  • Biltmore Estate: Use this historic site to teach students about architecture, landscaping, and the Gilded Age in America, fostering an appreciation for local history and culture.
  • Battle of Kings Mountain: Visit Kings Mountain National Military Park to teach about this crucial turning point in the American Revolutionary War, emphasizing its significance in shifting momentum towards the American cause.

Celebrating North Carolina’s Historical Figures

  • Wright Brothers: Highlight their achievements in aviation through projects that inspire innovation and creativity, encouraging students to think critically about technology's impact on society.
  • Virginia Dare: Recognize Virginia Dare as the first English child born in the New World, a significant figure in the history of the Roanoke Colony. Her story can be used to discuss early colonial attempts and the challenges faced by settlers.
  • Harriet Jacobs: Teach about her contributions through literature studies that promote discussions on social justice and resilience, connecting her story to contemporary issues.
  • Joseph McNeil and the Greensboro Four: Discuss the pivotal role of McNeil and his peers in the 1960 sit-ins at Woolworth's in Greensboro. This can be integrated into lessons on civil rights, emphasizing the importance of nonviolent protest and student activism in the fight for desegregation.
  • William Blount: Discuss Blount's role as a signatory of the U.S. Constitution and his influence on early American governance. This can connect students to discussions about statehood and federalism.
  • Thomas Wolfe: Explore the life of this Asheville-born author through creative writing workshops that encourage students to express their own stories while learning about Southern literature.
  • Ella Baker: Explore Baker's influence as a grassroots organizer in the civil rights movement. Highlight her role in founding the Student Nonviolent Coordinating Committee (SNCC) during a meeting at Shaw University, showcasing her commitment to empowering local leaders and promoting direct action.
  • Daniel Boone's Explorations: Incorporate lessons about Daniel Boone's role in exploring and settling the American frontier, using his journeys through the Appalachian Mountains as a starting point for discussions on westward expansion and its impacts.
  • Harriet Jacobs: Teach about Harriet Jacobs, an African American writer born in Edenton, North Carolina, whose autobiography "Incidents in the Life of a Slave Girl" provides critical insights into the experiences of enslaved women. This can be integrated into literature and history curricula to promote discussions of social justice and resilience.
  • Billy Graham: Explore the life and influence of Billy Graham, a prominent evangelist from Charlotte, North Carolina. Schools can incorporate his legacy into character education programs to emphasize values such as leadership and integrity.

By incorporating North Carolina’s landmarks and historical figures into their educational programs and marketing efforts, schools can demonstrate their deep connection to the local community and attract families who value a well-rounded, culturally relevant education.

As a school marketer, highlighting these connections in your digital marketing campaigns can help you stand out in North Carolina’s competitive education market and showcase your school's unique value proposition.

Digital Marketing Services

Search Engine
Optimization Team

Content &
Copy Writing Team

Website Design
& Development Team

Pay-Per Click
Management Team

Social Media
Management Team

Graphic Design Team

Videography Services

Admissions
Process Experience

Potential Family
Funnel Optimization

Customer Service

Harness the Power of Digital Marketing for Your North Carolina School

In today's technology-driven world, digital marketing is essential for school success. A well-rounded digital strategy can significantly boost your school's reach and visibility within North Carolina's vibrant communities.

Build an Engaging School Website

Your website is your school's digital front door. To make a strong first impression:

  • Design an engaging, informative, and easy-to-navigate site.
  • Incorporate compelling visuals, student and parent testimonials, and a user-friendly admissions process.
  • Ensure your site is mobile-responsive, loads quickly, and is accessible to all users.
  • Provide up-to-date information on curriculum, staff, extracurricular activities, and student life.
  • Highlight your school's unique strengths, such as innovative programs or high test scores.
  • Regularly update your site with news, events, and success stories.

Optimize for Search Engines

To attract prospective families, your school needs to be easily discoverable online.

Create Engaging
Content

Compelling content goes beyond text alone.

  • Incorporate high-quality images, infographics, and videos that showcase your school.
  • Use engaging video content, such as virtual tours or student interviews, to bring your school's story to life.
  • Regularly publish blog posts, news articles, and social media updates to keep your school top-of-mind.
  • Share student and faculty accomplishments, school events, and valuable resources for parents.
  • Consider creating a podcast or video series addressing educational topics or highlighting your school's unique approach.

Use platforms like Facebook, Instagram, Threads, X (formerly Twitter), and YouTube for regular school life updates. Promote upcoming events, share student accomplishments, and celebrate your school community's diversity.

Schedule Your Free School Digital Marketing Strategy Session Today!

The Essence of Building a Robust School Brand in North Carolina

School Marketing in North Carolina isn’t only about bringing in new students and establishing a distinct personality. This builds trust and loyalty with current families.

Defining Core Values- Cube Creative Design

Defining Core Values

What beliefs are at the heart of your teaching? Are you dedicated to fostering critical thinking, nurturing creative potential, promoting diversity, and celebrating each student's individuality? You establish a cohesive and recognizable brand by clearly articulating and incorporating these values into everything. This includes everything from your mission statement and school slogans to event promotions and communication styles.

Parents appreciate seeing their personal values reflected in their child's educational journey, so ensuring alignment with their ideals will resonate powerfully within the community.

Leveraging School Events and Activities for Enhanced Community Engagement - Cube Creative Design

Leveraging School Events and Activities for Enhanced Community Engagement

Well-planned school events aren't just fun social gatherings. They're effective tools that bring school marketing into the real world. These events forge bonds and create memorable experiences that draw people in and leave a positive impression. Events can include Open House days, holiday bazaars, student performances, sporting events, or fundraisers for local charities. Make these happenings welcoming and promote them online and with vibrant flyers.

Showcase your welcoming atmosphere. Incorporate captivating pictures and video snippets of past successful gatherings into your marketing materials.

Foster Community Engagement

Building strong connections with your school community is essential for long-term success.

  • Use digital channels to keep parents, students, and staff informed and engaged.
  • Share school news, events, and updates through email newsletters, social media, and your website.
  • Encourage interaction by asking for feedback, creating polls, or hosting Q&A sessions online.
  • Celebrate student and teacher achievements, share event photos/videos, and highlight community partnerships.
  • Host in-person events like open houses and student performances to bring people together
  • Promote events through digital channels to maximize attendance and engagement.
  • Partner with local schools, businesses, and organizations to expand your reach and impact.

Transform Your School Marketing in North Carolina With a Tailored Digital Marketing Approach

At Cube Creative Design, we specialize in helping schools like yours thrive in a competitive market through innovative digital marketing solutions. Our team of experienced marketers will work closely with you to develop and execute a customized online strategy that reflects your unique strengths and goals.

Here's what you can expect when you partner with us:

  • A comprehensive digital audience analysis to ensure your online marketing resonates with families.
  • A website audit, optimization, and ongoing management to improve your search engine rankings, user experience, and conversion rates.
  • Full-service social media marketing to build engaging communities, amplify your school's brand, and drive meaningful interactions.
  • Targeted online advertising campaign creation and management to reach prospective students and parents where they spend time online.
  • Strategic email marketing campaign development and execution to nurture leads and keep current families informed and engaged.
  • Compelling content marketing creation and distribution to showcase your school's unique value and establish thought leadership.
  • In-depth web analytics tracking and reporting to measure your digital success and continually optimize your strategy.
North Carolina

Ready to take your school's online presence to new heights? Contact us today to schedule a free digital marketing strategy session. We can create and implement a powerful plan to help your school become the top choice for North Carolina families seeking an exceptional educational experience.

Schedule Your Free School Digital Marketing Strategy Session Today!

Case Study: Crenshaw Academy

Education requires a different approach from traditional businesses, but is similar enough to use the same techniques to attract traffic, walk "leads" down a conversion path, and close the "sale" on the school.

Visit the Best Private School Marketing Page

Frequently Asked Questions (FAQs)

Plans and Pricing

Compare to the cost of enrolling one student

Starter

$750/month

or $7,799/year

  • Website Design, Hosting, & Maintenance
  • Search Engine Optimization (SEO)
  • 12-month Content Plan
  • 36 Pieces of Content over 12 months in the form of Optimized Blog Posts & Localized Geographic Landing Pages
  • Local Business Listing Service Maintenance
  • HubSpot Free Customer Relationship Manager (CRM)
  • Monthly Reporting (SEM Rush, Clarity & Google Analytics)
  • Limited Business Consulting

Growth

$1,200/month

or $13,199/year

  • Everything in the Starter Package, PLUS
  • 12 Additional pieces of Content over 12 months (48 total)
  • 8-10 Social Media Posts (Facebook, Instagram, and LinkedIn)
  • Vista Social Management Software
  • Google Business Profile Monitoring
  • Hubspot Standard Customer Relationship Manager (CRM) (2 paid users)

Custom Package

Let's Figure It Out

  • Website Design, Hosting, and Maintenance
  • Search Engine Optimization
  • Email Marketing
  • Local Business Listing Service Maintenance
  • Google Ads Management (PPC)
  • Vista Social Management Software
  • Custom Social Media Posts
    (Facebook, Instagram, LinkedIn, Google Business)
  • 12-month Content Plan with Optimized Blog Posts and Localized Geographic Landing Pages
  • Google Business Profile Monitoring
  • Hubspot Customer Relationship Manager (CRM)
  • Birdeye Reputation Management Software
  • Produced Video (2-4 minutes long)
  • Reporting with SEMRush, Clarity, and Google Analytics
  • More based on your business needs

Contact Us

A Word From Some of Our Satisfied Schools:

Emmanuel Lutheran
els-logo North Carolina School Marketing: Attracting More Students

Cube Creative transformed our admissions process to answer parent questions before they asked.

Along with a new website designed for new potential families and increased site traffic, we recorded a 15% increase in students in the first year.

– Emmanuel Lutheran School, Asheville, NC

Resurrection Lutheran
LionLogoTransparent North Carolina School Marketing: Attracting More Students

Our school had the pleasure of working with Cube Creative Design to create a new website for our school. Adam Bennett and his team took the time to understand our school's mission and vision, offering valuable insights and suggestions to enhance the site's functionality and design. The end result is a beautiful, user-friendly website that effectively showcases our school and has already garnered positive feedback from parents, students, and staff.

We highly recommend Cube Creative to any educational institution looking for top-notch digital marketing services. They exceeded our expectations and delivered a product that we are incredibly proud of. Thank you, Cube Creative Design, for your outstanding work!

Crenshaw Academy
Crenshaw_Logo North Carolina School Marketing: Attracting More Students

This team has marketing covered from every angle! They redesigned our website in record time, created the most beautiful brochure, and one of my favorite parts is the content writing! Professional, courteous, responsive.

We have seen measurable results since we began using them. Knowledgeable, professional, I just can't say enough good things about their service.

-The Crenshaw Academy, Orlando, FL

St. Paul Northville
stpaul-logo North Carolina School Marketing: Attracting More Students

Our enrollment is up! By May, we already gained enough new families that made up for any families leaving and are still receiving inquiries for new students.

Before working with Cube, we were combining classrooms and reducing faculty. Now, we are seeking new teachers and splitting those combined classrooms again. The electronic admissions process keeps us organized and professional. No potential students fall through the cracks anymore. I know it is in good hands with Cube Creative!

– St. Paul Lutheran School, Northville, MI

Haywood Christian
hca-logo North Carolina School Marketing: Attracting More Students

We have seen great changes in our digital marketing since getting help from Cube Creative.

They recreated our website to attract new families and create unique blog and other content each month that keeps up on the top of the search engines so we can be found easily. They are always responsive and help us with anything needed with marketing and development.

– Haywood Christian Academy, Waynesville, NC

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