St. Paul Lutheran School in Royal Oak, MI is over 100 years old and serves students preschool-Grade 8. The school sought a better way to market that didn't include costly billboards, TV and radio ads, postcards, and magazine ads that didn't have a great return on investment. Cube Creative stepped in and flipped the marketing plan upside down, focused only on digital traffic, and created a new separate school website that showcases the school.