- January 2, 2017
Entrepreneurs and small business owners are notorious do-it-yourselfers. Without the backing of major corporations, we need be able to create things and handle our own issues. However, there are some tasks to which we need to trust professionals.
Your website is your greatest marketing asset. There are over 3.5 billion google searches every day. Many of those inquiries are regarding services in your industry. The visibility and usability of your website are essential for Google's search engine to recognize your company as the answer to questions your potential clients are asking.
In 2017, to make the most of your website's potential, we encourage you to trust your greatest marketing asset to a professional. In this article, we have compiled four reasons to hire a professional to design and build your company's website.
1) Your Website Should Attract New Viewers to Your Business
A business website provides you with an opportunity to tell the story of your company to a broader audience. Contrasting a website with a billboard or magazine ad:
|A billboard reaches a limited audience||A website reaches a broader audience|
|A billboard offers limited message space||A website allows you to tell your full story|
|A billboard’s appeal is limited by viewers need||Website viewers visit for solutions to problems you help solve|
|A billboard is available for a limited time||A website is available for as long as the internet exists|
If you purchased a series of billboard ads, you would expect them to be visible in your service area. If your company services in western North Carolina, you would not be happy to find you were paying for your billboard to be displayed on Rte. 66 in Arizona. Similarly, you want your website to attract views from potential clients. Search Engine Optimization is a key part of ensuring your website is displayed when people search Google. Moz defines it as:
A marketing discipline focused on growing visibility in organic (non-paid) search engine results…[encompassing] both the technical and creative elements required to improve rankings, drive traffic and increase awareness in search engines.
Professional web designers and builders should have SEO in mind when developing your company’s website. Website visibility is an ongoing process, so we recommend working with a local web designer who can tell your company’s story in a way that reaches the right audience.
2) Your Website Should Retain Visitors
According to Hubspot, the average time a person spends on a website is about 15 seconds. It is important to capture the attention of your audience in a short time. The look and feel of your site should coordinate with the information your clients need to know. This means your website should be designed with both UX (user experience) and UI (user interface) in mind.
In other words, your website’s functionality is as important as its appearance. Your web developer should design a website that prominently features the information most likely to capture your potential clients and retain their attention for more than fifteen seconds.
3) Your Website Functions as a Second Front Door
For small business owners, relationships and building trust with potential clients is key. We believe that if people will walk through the front door, we can take care of them. Your website is like a second front door for your company, a means by which you can make a great first impression. Furthermore, your website helps you begin to build trust with potential clients by telling your story and meeting their needs.
4) Your Website Should Have Great Content
Content is the king and it is increasingly working its way to the forefront of all digital marketing strategies.
Your website’s content is as important as its design. Google’s goal is to match its users with the content most relevant to their inquiries. Google has a complicated algorithm in place that measures a number of factors including, but not limited to:
- Web design
- Mobile friendliness (responsive design, loading size, etc.)
- Relevancy of content to search
- Freshness of content
- Links to content
In other words, if your website is designed with the best practices, and your content is relevant to your current and potential clients, your website will be rewarded by ranking well for related searches. That means your content should be well-written, engaging, and targeted to the people who are most likely to become your clients.
2017 is a great opportunity to resolve to maximize your website’s effectiveness sand profitability by trusting it to the professionals. If you would like to know more about what we can do toward that end, contact us.