The president of Cube Creative Design, Adam Bennett grew up in the largest private school system in the U.S., the Lutheran schools. In 2007, he recognized that marketing was changing rapidly as mobile phones with web browsers were becoming mainstream.
According to Bennett, many small schools under 500 students are still marketing like its 2007.
They are embarking on a marketing strategy with ineffective outbound advertising like radio, television, and billboards, an incomplete and underperforming website, or relying solely on word of mouth for incoming students.
That's where Bennett's company, Cube Creative Design, can help.
Since 2005, Cube Creative has used professional website development, SEO strategies, and content marketing campaigns to aid schools in reaching their target audience to meet enrollment marketing and lead generation goals.
"We combine the best-fit digital marketing solutions, including a complete digital marketing plan, web design and hosting, content marketing, SEO, lead management, social media management, pay-per-click advertising, email campaigns, and more, to nurture prospective families," says Bennett.
Cube Creative understands that a school's most effective cheerleaders are the administrators, teachers, students, and current families.
This is why the company focuses on three areas:
- Quality content that answers quotations parents search for in search engines,
- Showing potential families how they fit into a school by showcasing the school's programs,
- Reducing the friction between the school and potential parents, making signing up for an in-person tour as easy as possible.
Further, many small K-12 schools do not have someone overseeing marketing for the organization, leading most admins to rely on efforts that are no longer effective for reaching today's parents.
Cube Creative helps schools with a smaller budget compete with area schools online. This plays a vital role in bringing competitive marketing experience to smaller K-12 schools, helping them gain online visibility to the ideal families, and giving the school a method for following up with potential families, ensuring no one gets forgotten in the pre-admissions process.
We combine the best-fit digital marketing solutions that include a complete digital marketing plan, web design and hosting, content marketing, SEO, lead management, social media management, pay-per-click advertising, email campaigns, and more to nurture prospective families.
For instance, working with Emmanuel Lutheran School in Asheville, NC, administrators quickly realized word of mouth was bringing in more students than billboards, postcards, radio ads, and TV commercials, combined. Bennett created a new responsive website focused on quality page content, a virtual open house, proactively answering parent questions and an easy way to gather visitor information. Within one year, many new families were finding the school online, ending the need for traditional outbound marketing methods.
As another example, here's what Bridgette Bromfield of The Crenshaw Academy says about Cube Creative, "We were not expecting to have an impact so quickly. It was amazing how things just turned around, and our enrollment increased. The whole team is very professional and always on time. Anything we ask them to do is beautiful and beautifully written."
The Cube Creative team partners with many private schools to produce high-quality custom solutions to help them market in today's digital world. The company is always looking for new strategies and campaign ideas to compete with area schools individually. Helping private K-12 schools stand out among competing area schools at a manageable price point is what sets Cube Creative apart from its competition. It is a no-brainer that the company is fully committed to the success of each school it partners with.
View the original article at Education Technology Insights Magazine
