You wouldn't go to a car website and click the buy button without doing a little research. Of course not. Large purchases require time for consideration. The same goes for a prospective student or parent looking for the right school. You can't expect anyone to click "apply now" on their first visit to your website. The question then becomes, how do you convert more prospects into applicants?
In this eBook, you will learn how to:
- Map out the student journey
- Use content to convert leads
- How to create content
- How to drive traffic to offers – The CTA
- How to take leads from the first conversion to application
Then you will be ready to turn your website into a lead-generating machine with lots of doors through which prospective students and parents can find their way into your database and ultimately your school!Download now