Local Social Media Marketing
Running a small business has become more challenging than ever. Whether you operate a small local business or an online shop, you need a strong online presence to compete in today's marketplace. Your business is no longer simply competing against other small local businesses. It is also competing in a global marathon pitted against, leaner, faster competitors, and larger companies. The competition is fierce.
Social media marketing has become the norm for any online business, big or small. The extraordinary amount of products, services, and companies, which your small local business is competing against, is more than enough to make your business quickly fall behind and get lost in the unending labyrinth of the internet. If you are a small business owner, you will need a creative and clever local social media marketing strategy to build your online presence.
Without a strong online presence, your business runs the risk of losing existing customers and stands little chance of attracting new prospects. Without a well defined social media marketing strategy, your business won't get off to a good start. No business, big or small, can afford to underestimate the importance of a sound, social media marketing strategy.
How To Improve Your Business' Online Presence
How can a small local business survive, be visible, and stand out in such a vast digital landscape? Social media marketing strategies are needed to improve your online presence and give your small local business a fighting chance. Social media marketing is not as simple or easy as opening a Facebook, Instagram, or Twitter account, and posting a few pictures. It is an ongoing, daily commitment, which actually requires specific know-how.
Your social media marketing strategy may not take you far if you don't have a website. Your local business will not gain new prospects, simply because you post pretty product pictures on your Instagram or Facebook page. Knowing which social media platform is suitable for your business is important. Deploying a sure proof social media strategy means commitment, consistency, and authenticity. Social media platforms should be used primarily to network and build trust, for the purpose of attracting new prospects to your website. Choosing and utilizing the right social media platform to promote your brand is an important step.
Why Your Business Needs A Website
Your company's presence on social media platforms is simply not enough to ensure a winning social media marketing strategy. For your business to have credibility, you need a professional website. We have a post entitled Seven Reasons Why Your Social Media Profile is not your Website, that you can read more about.
You could think of your company website as being a duplicate of your local shop in the virtual landscape. There are many advantages to a website, such as the possibility of reaching prospects on a global scale, for example. Let's not put the cart before the horse. There are many aspects and elements to consider first, in order to ensure that your investment translates into returns.
Building a website is easy enough, with all the do it yourself tools and services available online. A website, in itself, will not guarantee anyone will ever will ever see it. Unless you are an expert web designer, SEO copywriter, and social media marketing guru, it's unlikely you'll get the results you were hoping for by going it alone. If you conduct a search online for SEO you will get a whopping 673,000,000 results. So much talk and fussing about SEO, but what is it, and what is it used for?
What Is SEO?
The only way your business can hope to rank in Google's first page results is to have a properly built site with SEO rich content. Whether you operate a large or small local business, you'd be wise to hire a professional to ensure that your website ranks on search engines. Without ranking you will not succeed in driving more traffic to your website. SEO boosts your online visibility and improves both the quality and quantity of traffic to your website. It is not enough to drive traffic to your website. For your business to thrive, you'll want to ensure that you are targeting the right demographics.
Your website can't be all text-driven either. Search engines, such as Google, love rich content and give priority to website pages with rich content. Rich content refers to images and videos. Video is the new calling card for your online shop. Placing at least one relevant video on your website's landing page will do wonders for your website's SEO rankings.
Search engine optimization of your website is best left in the hands of experts. Not only will this guarantee your website's visibility online, but it will also ensure you avoid penalties for violations, which could result in SEO injunctions. Every platform has rules and regulations which your online business will need to comply to.
With Google constantly changing their algorithms, SEO is hard to control. Prospects have high standards, when it comes to digital content, and the competition is ferocious. The only chance a small local business has is to build a winning website, that actually works.
How To Make Your Website Work For Your Business
As a result of growing social media marketing trends and the needs of small local businesses, an ever-increasing number of dedicated online agencies have come to the rescue. They have the expertise, knowledge, and know-how, to assist in making your website performing. Your website is the most important marketing tool for your business. Unfortunately, it will be worthless if not properly thought out.
There are no shortcuts and freebies when it comes to website creation and marketing, even for those that choose DIY solutions. A free website will be loaded with advertising that you will not cash in on. A free website will not give you access to many of the tools needed to create a professional website, or sell your products and services. You will need to upgrade and pay for it. You will need to register your domain name, pay for website hosting, not to mention the time required. A website also needs to be monitored and updated. At the end of the day, you will have spent money and time without getting the results you were hoping for.
Social media marketing experts speak the language. They can deliver a customized social media marketing strategy, to uniquely fit your business requirements. They have the skills and savvy necessary to design, create, and place your website and local business in the best possible position. They know what it takes to increase brand awareness, reach your target audience, and increase sales. Building a website is only the first step. You will need to apply a social media marketing strategy to breathe life into your website. This is where Social Media Marketing comes into the picture.
Benefits Of Local Social Media Marketing
Your existing customers, prospects, and competitors all make use of social media platforms. As mentioned earlier, social networking is not a simple task; quite the opposite. It is an ongoing activity, which needs constant engagement on your part. You can't expect to run and promote your business with a Facebook page. Once you've built your website or if you have a website which is not performing for you, a Social Media Marketing agency can step in and get things moving on the right track. They know how to give your business the competitive edge it needs to distinguish itself from the competition.
We would all rather have the job done by an expert, whether we need an electrician, a plumber, or a home renovator. Why should it be any different when it comes to your business' social media marketing needs? By joining forces with a trusted, local Social Media Marketing agency, you are guaranteed a return on your investment. Your business will flourish. You can expect remarkable improvement in search engine visibility, increased traffic to your website, and more conversion of leads, all leading to increased revenue for your business.
Cube Creative Design is a Social Media Marketing agency. We are a tight-knit team of graphic designers, web developers, and content strategists on a mission to help promote small local businesses. Our focus is primarily on small local businesses such as general contractors, builders, developers, plumbers, electricians, landscapers, and so on.
Cube Creative's strength is rooted in our philosophy, which clearly sets us apart. We provide a highly personalized service, custom made, to fit your needs and budget. At Cube Creative Design, we know first hand the value that small local businesses add to the community. We also understand how small businesses foster local economies and support their communities by keeping money close to home.
Cube Creative Design can serve clients across the United States. However, we do focus on clients in North Carolina, where we call home. We are dedicated to creating a winning social marketing strategy to boost your business and ensuring the best possible experience for your clients. They provide a complete service, with plans starting at $400 per month.
You'll be in capable hands with the team at Cube Creative Design. Not to brag, but we know a thing or two when it comes to Local Social Media Marketing. With proven SEO techniques, inbound marketing campaigns, and our substantial experience with small local businesses, we will give you results by increasing traffic to your site, turning visitors into leads, and increasing your revenue. They are also Birdeye Agency and HubSpot Agency Partners. Learn more about what makes Cube Creative a true growth agency!