Regency Park Apartments

Regency Park Apartments is a luxury apartment community based in Greenwood, South Carolina. There are several apartment complexes in the town of Greenwood, which is home to numerous engineering and manufacturing companies. Regency Park targets doctors, engineers and other young professionals.

Where They Were

When Cube Creative started this project, Regency Park Apartments ranked low for the keywords determined to be most relevant. Keywords included (but not limited to):

  • Apartments near Self Regional Medical Center
  • Apartments near Self Regional Medical Center
  • Apartments near SPF
  • Apartments near MEC
  • Apartments near Ascend Performance Materials
  • Apartments near Capsugel
  • Apartments near Colgate Palmolive
  • Apartments near Colombo Energy
  • Apartments near Eaton
  • Apartments near Fujifilm
  • Apartments near Lander University
  • Apartments near Greenwood Genetic Center
  • Apartments near Medtronic
  • Apartments near Park Seed
  • Apartments near Pepsi
  • Apartments near Piedmont Technical College
  • Apartments near Velux

Per our metrics, the web pages scored poorly for optimization.

Overall search visibility hovered around 10%.

Most keywords did not rank on pages 1-5.

There were essentially zero website visits or contact form leads from organic searches results.

What We Did

Cube Creative made changes to technical SEO components (meta data, image alt tags, title tags, etc.). These changes led to immediate improvement in SEO grades.

Page Optimization Score (Before):

optimization score before barlow plumbing

Keyword
greenwood apartments

Page
Regency Park Greenwood - Home
regencyparkgreenwood.com

Page Optimization Score (After):

optimization score after barlow plumbing

Keyword
greenwood apartments

Page
Regency Park Greenwood - Luxury
Greenwood Apartments
regencyparkgreenwood.com

We created a content plan and began blogging regularly in addition to publishing landing pages with content specific to towns and communities in the Greenwood area. Blog content used targeted keywords, but it remained readable and relevant for Google’s users.

We continued to monitor technical SEO and make adjustments.

Where They Are Now

Throughout the process, Cube Creative saw steady results. Keyword rankings began to improve almost immediately. Following the keyword improvements, the website gained increased visits and generated more leads.

Overall Search Visibility: Overall visibility has improved by approximately 50%.

Keyword Rankings: 142 keywords moved from essentially unranked to positions 1-3; 20 more moved from unranked to positions 4-10 (and continue to improve).

Website Visits: Overall visits have improved by almost 100% since the beginning of the campaign; Visits have improved by 10% in the last six months. Total visits frequently top 1,000 per month.

Visits from Google: Website visits resulting from Google searches have improved almost 392% since the beginning of the campaign. Visits from searches have remained steady in the last six months, totaling between 500 and 750 per month.

Website Inquiries: There were no website inquiries until the campaign began. Since the campaign, there have been 243 submissions.

Ultimately, the goal of SEO campaigns is to improve the exposure of the company on search engines. We have achieved this with Regency Park Apartments.

KeywordRankPosition From Start
apartments near park seed #1  50+
apartments near self regional hospital #1  3
apartments near fujifilm #1  50+
apartments near colgate palmolive #1  50+
apartments near velux #1  50+
apartments near park seed #1  50+
apartments near self regional hospital #1  1
apartments near SPF #1  50+
apartments near ascend performance materials #1  50+
apartments near SPF #1  50+
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