Barlow Plumbing

Barlow Plumbing is a full-service plumbing installation and repair company, based in Asheville, North Carolina. Plumbing is a competitive industry in Asheville, with 30 listed on yellowpages.com

Where They Were

When Cube Creative started this project, Barlow Plumbing ranked low for the keywords determined to be most relevant. Keywords included (but not limited to):

  • Plumbing repair asheville nc
  • Plumbing installation asheville nc
  • Plumbers asheville nc
  • Tankless water heaters asheville nc
  • Tankless water heater installation asheville nc
  • Water heater repair/installation asheville nc
  • Why is my water heater lukewarm?
  • Why is my shower drain clogged so often?
  • Why is my shower drain clogged so often?

Per our metrics, the web pages scored poorly for optimization.

Overall search visibility hovered around 1.5%.

Many keywords did not rank:

pipe repair Asheville, NC, United States no data #51+
plumbing installation Asheville, NC, United States no data #51+
plumbing repair Asheville, NC, United States no data #51+
plumbing installation National 201-500 #51+
plumbing service National 1.7k - 2.9k #51+
toilet installation Asheville, NC, United States no data #51+
pipe installation Asheville, NC, United States no data #51+
plumbing repair National 2.9k - 4.3k #51+
toilet repair Asheville, NC, United States no data #51+
faucet repair Asheville, NC, United States no data #51+

 

There were essentially zero website visits or contact form leads from organic searches results.

What We Did

Cube Creative made changes to technical SEO components (meta data, image alt tags, title tags, etc.). These changes led to immediate improvements.

Page Optimization Score (Before):

optimization score before barlow plumbing 2

Keyword
plumbing Asheville nc

Page
Asheville Plumbing Repair and Plumbing Installation - Barlow Plumbing
barlowplumbing.net

Page Optimization Score (After):

optimization score after barlow plumbing 2

Keyword
asheville plumbers

Page
Asheville Plumbers, Plumbing Repair &
Installation Barlow Plumbing
barlowplumbing.net

We created a content plan and began blogging regularly in addition to publishing landing pages with content specific to towns and communities in the Asheville area. Blog content used targeted keywords, but it remained readable and relevant for Google’s users.

We continued to monitor technical SEO and make adjustments.

Where They Are Now:

Throughout the process, Cube Creative saw steady results; however, it took six to eight months for Barlow Plumbing to reach the first page for many keywords. Nevertheless, we have ultimately realized tremendous improvements in visibility and rankings.

Overall Search Visibility: Overall visibility has improved by approximately 110%.

Keyword Rankings: Eight keywords moved from essentially unranked to positions 1-10. Twelve keywords moved from unranked to positions 10-20 (and continue to improve).

Website Visits: Overall visits have improved by almost 100% since the beginning of the campaign. Visits have improved by 66% in the last six months.

Visits from Google: Website visits resulting from Google searches have improved almost 100% since the beginning of the campaign. Visits from searches have improved 10% in the last six months.

Website Inquiries: There were no website inquiries until the campaign began. Since the campaign, there have been seven submissions.

Visits from Organic Search

seo graph barlow plumbing 4

 

KeywordRankPosition From Start
hose bibs asheville nc #1  1
remodel plumbing asheville nc #3  6
lukewarm water heater asheville nc #3  10
tankless water heater cost asheville nc #7  11
tankless water heater installation asheville nc #8  10
leaking pipes asheville nc #10  37
tankless water heater repair asheville nc #14  37
tankless water heater repair asheville nc #14  37+
water heater maintenance asheville nc #17  34+
plumbing installation #18  33+
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