For inbound marketing to be truly effective, you must align your online strategy with a clear understanding of your target audience.
"Buyer Personas" are what our marketing efforts use to be effective. We will interview you and any customers to build a true representations of your ideal client, buyer, and audience. Our content will be more effective becaue it will target your actual prospects to go travel down the marketing funnel.
- Create a fictional representation of one of your target personas through existing insights and new research
- Explore what makes this persona unique, outline some of their common questions and challenges
- Apply this knowledge to craft a targeted content strategy