icon buyer persona

For inbound marketing to be truly effective, you must align your online strategy with a clear understanding of your target audience.

"Buyer Personas" are what our marketing efforts use to be effective.  We will interview you and any customers to build a true representations of your ideal client, buyer, and audience. Our content will be more effective becaue it will target your actual prospects to go travel down the marketing funnel.

We will:

  • Create a fictional representation of one of your target personas through existing insights and new research
  • Explore what makes this persona unique, outline some of their common questions and challenges
  • Apply this knowledge to craft a targeted content strategy