For inbound marketing to be truly effective, you must align your online strategy with a clear understanding of your target audience.
"Buyer Personas" are what our marketing efforts use to be effective. We will interview you and any customers to build a true representations of your ideal client, buyer, and audience. Our content will be more effective becaue it will target your actual prospects to go travel down the marketing funnel.
A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.
Your buyer persona(s) include customer demographics, behavior patterns, motivations, and goals. The more detailed a buyer persona, the better we can market to each persona.
Buyer personas provide tremendous structure and insight for your company. A detailed buyer persona will help you determine where to focus your time, guide product development, and allow for alignment across the organization. As a result, you will be able to attract the most valuable visitors, leads, and customers to your business.
- Create a fictional representation of one of your target personas through existing insights and new research
- Explore what makes this persona unique, outline some of their common questions and challenges
- Apply this knowledge to craft a targeted content strategy