Where They Were
When Cube Creative started this project, Craft Brewery for Sale ranked low for the keywords determined to be most relevant. Keywords included (but not limited to):
- craft breweries for sale western north carolina
- brewery listings nc
- brewery listings wnc
- craft breweries for sale
- how do i sell my brewery north carolina
- how do i buy a brewery
Per our metrics, the web pages scored poorly for optimization.
Overall search visibility hovered around 1%.
Most keywords tracked did not rank on pages 1-5.
There were few website visits or contact form leads from organic searches results.
What We Did
Cube Creative made changes to technical SEO components (meta data, image alt tags, title tags, etc.). These changes led to immediate improvement in SEO grades.
Page Optimization Score (Before):
Craft Breweries for sale
Home - Craft Beverage Division
Page Optimization Score (After):
Craft Breweries for sale
Craft Breweries for Sale, Craft Beverage
Division, Beer and Wine NC
We created a content plan and began blogging regularly in addition to publishing landing pages with content specific to towns and communities in the Asheville area. Blog content used targeted keywords, but it remained readable and relevant for Google’s users.
We continued to monitor technical SEO and make adjustments.
Where They Are Now
Throughout the process, Cube Creative saw steady results. Keyword rankings began to improve almost immediately. Following the keyword improvements, the website gained increased visits and generated more leads.
Overall Search Visibility:Overall visibility has improved by approximately 548%.
Keyword Rankings:Eight keywords of 21 we are tracking, regional and national, have moved from essentially unranked to positions 1-10.
Website Visits: Overall visits have improved by almost 10% since the beginning of the campaign. Total visits are between 700 and 1,100 per month.
Visits from Google: Website visits resulting from Google searches have improved approximately 1,000% since the beginning of the campaign.
Website Inquiries: There were no website inquiries until the campaign began. Since the campaign, there have been 122 submissions.
Ultimately, the goal of SEO campaigns is to improve the exposure of the company on search engines. We have achieved this with Craft Brewery for Sale.
Visits from Organic Search
|Keyword||Rank||Position From Start|
|craft breweries for sale charlotte nc||#9||42+|
|craft breweries for sale||#3||28|
|Craft breweries for sale||#3||21|
|craft breweries for sale east coast||#2||8|
|brewery listings wnc||#8||1|
|craft breweries for sale asheville nc||#1||6|
|craft breweries for sale north carolina||#1||5|
|craft breweries for sale western north carolina||#1||3|