Today’s searchers are bombarded with noise and distractions that becomes a wall that prevents people from finding your business. In this eight-part series learn about how to utilize a variety of content as part of a larger content strategy to build an archway in the wall that leads to your business. Topics include topic clusters, pillar pages, blogs, backlinks, marketing landing pages, search engine optimized landing pages, geographic landing pages, email marketing, social media, paid search ads, social ads, display ads, and Google My Business.
Table of Contents
- Building The Arch: Topic Clusters & Pillar Pages
- Building The Arch: Blogging Adding Another Stone
- Building The Arch: A Brief Foray Into Backlinks
- Building The Arch: 3 Types of Landing Pages
- Building The Arch: All About Email Marketing
- Building The Arch: Utilizing Social Media
- Building The Arch: Paid Search, Social & Display Ads
Going back to our arch analogy, directly across from blogging are backlinks. A basic description of what a backlink is would be a link from one website to another.
Written by: Chad Treadway | April 20, 2020
Chad is our business development manager. He will help you survey your business needs, ensuring you are educated on your options before suggesting any solution. Chad also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
In a previous post, I have talked about pillar pages and topic clusters and how they are one of the first stones in the arch we will ultimately build to help you break through all the noise today's consumers and buyers go through. Blogging adds another one of those stones in the arch.
Written by: Chad Treadway | April 15, 2020
Chad is our business development manager. He will help you survey your business needs, ensuring you are educated on your options before suggesting any solution. Chad also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Imagine an archway opening through a wall.
The wall is all the noise and distractions that prevent people from finding your business. While your website helps to create an opening, there are several other stones that help support your marketing efforts needed to help build the arch opening.
Notwithstanding, everything has to start with a foundation, for the purpose of these series of blogs we are going to start with the topic clusters and pillar pages.
Written by: Chad Treadway | April 8, 2020
Chad is our business development manager. He will help you survey your business needs, ensuring you are educated on your options before suggesting any solution. Chad also has several certifications through HubSpot to better assist you with your internet and inbound marketing.