Today’s searchers are bombarded with noise and distractions that becomes a wall that prevents people from finding your business. In this eight-part series learn about how to utilize a variety of content as part of a larger content strategy to build an archway in the wall that leads to your business. Topics include topic clusters, pillar pages, blogs, backlinks, marketing landing pages, search engine optimized landing pages, geographic landing pages, email marketing, social media, paid search ads, social ads, display ads, and Google My Business.
Table of Contents
- Building The Arch: Topic Clusters & Pillar Pages
- Building The Arch: Blogging Adding Another Stone
- Building The Arch: A Brief Foray Into Backlinks
- Building The Arch: 3 Types of Landing Pages
- Building The Arch: All About Email Marketing
- Building The Arch: Utilizing Social Media
- Building The Arch: Paid Search, Social & Display Ads
In my previous posts, I have covered a lot of ground, from pillar pages and blogs to landing pages and social media. In this post, I want to summarize paid ads, primarily on display, search, social ads and pay-per-click.
I will be 100 percent honest with you, I am not a fan of paid ads or paid media. I run an ad blocker on most of my devices. Regardless of my personal experience or feelings on them, I will agree they have their place when it comes to overall marketing strategy. When clients ask me about paid ads or paid media, I will often equate them to a drug or a quick fix. They can help you get a quick boost in traffic and quickly fill the pipeline.
Written by: Chad Treadway | May 19, 2020
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
See Chad Treadway's' bio: cubecreative.design/about/chad-treadway
In a couple of previous posts, I have talked about blogging, the three types of landing pages, and email marketing. In this post, I wanted to talk about social media and how it is another stone in the same archway.
I am sure we can all admit that part of the wall of distractions we have in this modern world is social media. While it has its benefits, it has its drawbacks as well. While I will not dive into those for this post, I do want to help you leverage the power of social to grow your business.
Written by: Chad Treadway | May 14, 2020
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
See Chad Treadway's' bio: cubecreative.design/about/chad-treadway
Think about our archway and the wall we are trying to get through. With all the noise and distractions, what is another way we can break on through and get to the right people? Email marketing!
Written by: Chad Treadway | May 8, 2020
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
See Chad Treadway's' bio: cubecreative.design/about/chad-treadway
In a couple of previous posts, I have talked about pillar pages, blogging, and backlinks. In this post, I plan to discuss the three main types of landing pages, and how they are yet another stone in the archway, we are ultimately building. The three types are marketing landing pages, search engine optimized landing pages, and geographic landing pages.
Written by: Chad Treadway | April 28, 2020
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
See Chad Treadway's' bio: cubecreative.design/about/chad-treadway