I have a couple of confessions to make; I used to hate reading! I would often read the Cliff Notes versions if one was available. In college, I would do my best to skim what I had to read and fake my way through the discussion. In hindsight, not the best decision, but I passed, right? However, as I have gotten older, I have forced myself to read more. My thoughts are I already have a master’s degree, reading sales and marketing books is cheaper than an MBA, less time-consuming, and I don’t have to do accounting classes! I am happy to report as of writing this, I have read 14 books just this year. Some have been short, some have been longer. Some I struggled to get through, a few I could take or leave, while others really spoke to me. Of all that I have read in the past few years, there are three maybe four that I think every entrepreneur and small business owner needs to read. I call it the sales and marketing trifecta. Without further ado, here is the order I think you should read them.
Written By: Chad J. Treadway | Tuesday, September 22, 2020
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
On the surface, Google My Business (GMB) is a FREE tool from Google that helps businesses manage their online presence on the search engine results page and maps. It is the vessel that allows the local search to be more accurate. The only stipulation is that you must meet people in person. In other words, you can’t operate 100% online.
For example, if you chartered Nautilus trips, you could have a Google My Business listing, however, if you just sell seashells online, it's a no go.
Before we dive too much into GMB, let's look at how people search.
Written By: Chad J. Treadway | Tuesday, July 28, 2020
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
It’s a competitive market for today’s small business owners. You aren’t only competing against other small business owners but depending on your area you might also be competing with larger companies and franchise operations. But there is good news, much like a David and Goliath, being smaller and also help make you more nimble allowing you to act quicker. If you know how and what information to monitor, your business can be as successful as any.
Here are seven tips for helping your small business save time and money and making your business more profitable.
Written By: Chad J. Treadway | Tuesday, July 07, 2020
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
I hate to break it you, but your social media page isn’t your website. It’s a common misconception by many small businesses since they are so accessible and popular. However, I have said it before and will continue to say, social media platforms are rented spaces. While they can be used as part of a greater content marketing strategy, you still have to have a website for it all to live. Here are seven quick reasons why a website is non-negotiable!
Written By: Chad J. Treadway | Thursday, June 11, 2020
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.