If I were to ask you the difference between search engine optimization (SEO) and search engine marketing (SEM), you may or may not be able to tell me. Unfortunately, they are far too often used interchangeably. However, they are very different strategies! The similarity between the two makes it difficult for most small business owners to determine a better fit. Should you invest in one or the other, or maybe both? Let's look at what's the difference and which one you need for business.
Written By: Adam Bennett | Friday, January 01, 2021
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Controlling overhead costs is critical for all small businesses, but those in the construction and trades it is even more critical. With increased competition, increased material cost, and slim profit margins, it has forced many businesses to take a good hard look at overhead cost management.
Written By: Chad J. Treadway | Wednesday, December 02, 2020
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Jobsite theft can be a hefty burden for contractors of any size. According to the Associated General Contractors of America, it can almost a billion dollars annually.
Here are a few tips and tricks that you can do to help secure your job site:
Written By: Chad J. Treadway | Monday, November 02, 2020
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
The primary purpose of your small business website is to attract the right customers and motivate them to take action. The call to action might be to contact you, find out more about you and your offerings, or referring others to the business. A mere entertaining site is simply noise and is no real value, ahem social media sites. Your website needs to work just as hard for you as you do; consider the following suggestions:
Written By: Adam Bennett | Friday, October 09, 2020
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.