There are stars in the southern sky Google Business Profile (formerly Google My Business) listing, and if you decide to go after them, you will be rewarded like the taste of thyme sweetened honey. Let’s go down the seven bridges reasons why they matter and how you can boost your Google reviews count.
Even if a school is doing everything right, it does not always follow that people have heard about them or the things they are doing. Worse, the surrounding communities and families they want to target the most may not be aware of their existence.
In such a scenario, and if there is a consensus within your school organization that a more robust and effective marketing plan must be implemented to attract more applicants, then one of the strategies you ought to consider to include is inbound marketing – along with other strategies for that matter.
Here is how inbound marketing goes.
Do you wonder why old pages tend to show up at the top in some search results even though they are relatively old? Aren’t we told that we should keep our content fresh to stay on top of search engine results? These results are what we in the digital marketing industry refers to as evergreen content.
Local search engine optimization (local SEO), also called local link building, refers to optimizing your websites or web pages for better local exposure in the search engines. Local SEO is like organic SEO in that it also is a method affecting the visible presence of a site or a page in the search results of a particular search engine, often called the "organic" or "unpaid" results. Organic search results are those that are generated by the engines based on natural user searches for a given keyword/phrase. These natural searches are what your organic optimization efforts are aimed at.