We have all heard it said, “buy local”. While we all want to, sometimes it can be hard to find a local company offering the goods or services when we go to Google or large online retailers. This is where Local Search Engine Optimization (Local SEO) comes into play.
Every business, especially local businesses, needs to find the right digital marketing partner that can help them boost their visibility to their customers and clients. This is done using marketing strategies such as search engine optimization (SEO) and other content marketing techniques. In fact, according to Blue Corona, around 80% of people research a company online first before going to the small business's physical store or making a purchase with them. This just shows how important it is for businesses to have a solid digital marketing strategy.
But here's the big question: what are the things to consider when choosing the best marketing agency for your business?
If you want to find out, don't worry! We got you covered. In this article, we'll present seven important questions you should ask a prospective digital marketing agency or an SEO company to determine whether or not they're the right fit for you:
The statistical doom and gloom of the service and construction industry’s labor market isn’t just theoretical. Many areas of the world, country, and right here in North Carolina feel the pain; talented, experienced workers are hard to find. Numerous friends, prospects, and clients in the industry have looked at me and said simply, “can you help me find people who want to work.”
Obviously, you want to find and hire employees, but how can you find the best so you can build the best team. While it may seem like all hope is lost, there is an opportunity. Like anything, it is going to take some planning and forward-thinking. With that, here are four tips to help you build the best team for service or construction business.
Chances are you have already searched for something on the internet today. Everyone uses Google or other major search engines to find solutions for their problems every single day and businesses cannot forget to optimize their online presence in this day and age. BrightLocal says 46% of searches have a ‘local intent.’ ‘Plumbers near me’ or ‘plumbers in [location]’ are examples of a search with local intent. Even if the user does not include a location, Google uses the location of the searcher to show the most relevant results.
Search engine optimization (SEO) can be intimidating to say the least, but it doesn’t need to be. Today, we will be unpacking what local SEO can do for your company.
Local SEO best serves businesses that have a brick and mortar establishment or serve a specific geographic location. Local SEO consists of customized strategies to best fit your company's needs and goals. With many different price ranges, anywhere from $450 to $3000 per month, there is a solution for every local company.