If you're like most general contractors, HVAC, electricians, or plumbers, you probably rely reasonably heavily on word of mouth marketing to generate new leads. Why shouldn't you? You put in years honing your skills, and hopefully you have a good reputation! The problem is that those leads may start to dry up as people look online to find information and companies.
Also gone are the days of having ads in the phonebook and billboards to gain traction and win business. Having an online presence and using content marketing techniques is key to being found these days. In fact, a recent study by Pew Research Center reports that 77% of Americans are online daily!
Content marketing uses online channels to attract customers during various stages of the purchase funnel. With content marketing, customers start the conversation, and you can create targeted content that makes it easier for people to find you online.
Written By: Chad J. Treadway | Monday, January 20, 2020
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
In the third quarter of 2019, we surveyed 100 respondents from various walks of life regarding their purchasing habits and how they determine from whom they will buy the products they need. What we learned is traditional marketing is dying, and the phone book is dead. Businesses using the television, newspaper, radio, billboards, and the phone book to advertise are often throwing their marketing money away. We also found that companies can make the most of their budgets by turning the majority of their resources to digital marketing.
In this article, we are going to share some of the key findings of our survey and how your business can benefit from the proven ROI of inbound marketing strategies and quality search engine optimization.
Written By: Chad J. Treadway | Friday, December 06, 2019
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Recession. That is not a word you want to hear around your office. Though it is part of the economic cycle, that makes it no less scary for business owners. It has been a little over a decade since The Great Recession, but many parts of the country are still feeling the effects. From rural towns and in North Carolina to metropolitan centers like Detroit, some businesses never and communities still have not recovered.
Are we approaching another recession? Economists believe there is a good chance the next one will come as soon as 2020, after the presidential election. One of the best practices to protect your business from an economic downturn or recession is effective content marketing. In this article, we will discuss four steps toward recession-proof content marketing:
Written By: Gary Buffaloe | Thursday, November 07, 2019
Can you think about the last purchase you made, one that you did any research on?
Recently, I bought a new carry-on backpack. First, I knew I wanted a backpack, I also knew I wanted one that had good handles, one that I could carry like a briefcase, and it had to have shoulder straps. A waist belt would be a plus, and ultimately it would fit in an overhead bin as I didn't want anything I had to check on an airplane. I spoke with a friend of mine who recommended "this one." It sent me down the buyer's journey/research into the bag. I looked at the reviews, "best of" lists, and comparison videos talking about problems, pros, and cons, and I compared the costs.
Written By: Chad J. Treadway | Wednesday, October 02, 2019
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.