At Cube Creative, the staff and I work with small businesses, many of which are family-owned and operated. To be a successful family business, you need to be vigilant when looking at the present and the future. Here are five crucial questions that you and your family need to address:
The journey that starts from accessing your target market to invoking your target market to procure your service or product is quite frankly long and arduous. In the case of private schools, you have a very specific niche. Your market is wide and profitable but tapping into the market is easier said than done.
However, that should not discourage you from fully optimizing the resources at your disposal. The journey is long, but the results are outstanding. Your first and quite ready resource at your disposal is your enrollment funnel. Just like any industry funnel, it is made to improve your process and possibly maximize on profits.
The only difference is that different industries have different issues they want to solve through their funnel. In terms of the private school industry, here is your specialized enrollment funnel. Its main aim is to actualize admissions and increase your student body.
But first, lets start with the basics—the introductory part of the marketing textbook.
Far too often, entrepreneurs leave money on the table, prospects, and clients in the dark by failing to drive traffic to their business. They think that having a social media page or just a website is good enough to make the phone ring or bring business through the door.
If you want to get an edge as a small business owner, you should be formulating and utilizing a creative content plan that focuses on local search engine optimization. This includes:
There are stars in the southern sky Google Business Profile (formerly Google My Business) listing, and if you decide to go after them, you will be rewarded like the taste of thyme sweetened honey. Let’s go down the seven bridges reasons why they matter and how you can boost your Google reviews count.