Is your budding small business interested in harnessing the power of video? In this post, I will highlight the importance of video marketing for small businesses, how to overcome several of the obstacles you may encounter with video marketing, and finish up with a few suggestions for developing your strategy.
Forbes reports that “90% of consumers indicate product videos directly inform purchase decisions.” They say that “Companies utilizing video content experience a 41% increase in traffic through web searches” and that the ROI on video is nearly 52%!
Written By: Chad J. Treadway | Wednesday, June 29, 2022
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
If you are new to ad marketing and on the fence about whether to use Google Ads or Facebook Ads as your platform for advertising, this blog post will be helpful to you.
You have many options for advertising your business, including:
- Social media
- Paid search
- Display advertising
Written By: Chad J. Treadway | Monday, June 27, 2022
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
As small business marketers, we love lead magnets, and it seems like everyone has at least one.
But why? And should you?
The short answer is yes, for these two main reasons:
- They are popular because they work.
- People will often download or access them.
Let me explain to you what they are, why you ultimately need one or more, and the different types, and I will even give you 20 examples!
Written By: Chad J. Treadway | Friday, June 24, 2022
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
If you’ve found this, you may already have a basic understanding of pay-per-click (PPC) advertising and its principal advertising platform, Google Ads, formerly known as Google AdWords.
Google Ads has come a long way since its inception in 2000. It allows advertisers to display ads, product listings, and service offerings to web users throughout Google’s broad ad network (properties, partner sites, and apps). Statista, “In 2021, Google’s ad revenue amounted to 209.49 billion U.S. dollars.”
The company derives money from advertising through its Google Ads platform, allowing advertisers to display ads, product listings, and service offerings to web users throughout Google’s broad ad network (properties, partner sites, and apps).
PPC ads continues to be the number 1 tool for marketers worldwide, regardless of your budget, due to its accurate targeting and cost-effectiveness, compared to other marketing avenues.
If you’d like to learn more about Google ads and PPC, I have compiled 85 interesting stats to help you understand how helpful it may be for your small business.
Written By: Adam Bennett | Wednesday, June 22, 2022
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.