Whether you’re starting a new business or growing an existing one, having a strong online presence for your small business is critical. Therefore in order to grow your business, you need to think about all our marketing efforts from offline to online.
Here are 25 fundamental marketing strategies to help you grow your small business:
Written By: Chad J. Treadway | Wednesday, July 20, 2022
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
If you are in a service and trades industry, the biggest question I get is, “should I list pricing for my services and products on my website?” This idea brings up many varying opinions about this practice.
Some people believe it’s just stupid to list your prices on your website before you are able to show the value of your products or services compared to others in your industry to potential clients. Some are afraid consumers will get sticker shock, turn away, and not come back. You want the ability to demonstrate higher quality and WHY you are better than your competitors.
In some ways, I agree with this assessment. There are some businesses that need to demonstrate their value before scaring potential clients away.
We can assume two things about this business, though:
- Their website doesn’t demonstrate their value, which requires a personal sales interaction to prove their worth, and
- They are looking for any consumer, including those who are price shopping.
They are right in both of these cases - pricing should not go on the website.
However, if you are distinct and stand out from your competition, adding a pricing page on your service-based website can be a great key to success for your small business.
Written By: Adam Bennett | Tuesday, July 19, 2022
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Before going any further, let us agree on one thing. The main goals of your school's website are to leave a lasting impression, educate, and inform prospective students and parents. To achieve this, you need a functional and high-quality website.
Sure, you can sign up for an online web design course or use one of the many do-it-yourself web page building solutions you can find online. You can even ask one of your students to create a decent website for you. It may only cost you some pizza money.
However, you need to understand that you are investing in a website that will showcase your school to prospective students and, more importantly, their parents. You can best do that with a website that provides a great user experience, reliability, and design.
Here are some factors to consider when choosing between do-it-yourself websites and professionally made ones:
Written By: Adam Bennett | Monday, July 18, 2022
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
You might be wondering, am I hungry? Why else would I be talking about EATing?
Well, if you are hungry to grow your business, focusing on your E-A-T will help you!
E-A-T stands for Expertise, Authority, and Trustworthiness and is what the search engines (Google, Bing, Yahoo) look at to determine help your web page’s quality.
E-A-T is critical because the higher the quality of your web page, the more likely it will show in search results and attract more visitors and traffic.
So let’s break it down. What exactly is E-A-T, and how can you prove to Google that your site has it?
Written By: Chad J. Treadway | Wednesday, July 13, 2022
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.