Summer break is that magical time when the hallways fall silent, the classrooms empty, and private school marketing directors finally have a moment to tackle that ever-growing digital to-do list. Let's face it: your website has likely accumulated some digital dust during the academic year. Between coordinating open houses, managing social media, and producing that monthly newsletter, who has time to prune the digital garden?
But here's the uncomfortable truth: while your campus might be taking a summer siesta, your website is working overtime. Those prospective families considering a $25,000+ annual investment in their child's education are scrutinizing your digital presence with forensic precision. Your website isn't just a digital brochure – it's the virtual front door to your institution, and first impressions happen at fiber-optic speeds.
Think about your private school website as that meticulously maintained campus lawn – neglect it for a season, and suddenly, those weeds of outdated content, confusing navigation, and pixelated photography from 2017 start sprouting everywhere. Regular maintenance isn't just good practice; it's essential for cultivating meaningful engagement with your audience.
So grab your iced coffee, fire up your laptop, and let's roll up our sleeves. Here are eight high-impact ways to transform your private school's website this summer that will set you up for enrollment success in the fall.
Written By: Adam Bennett | Monday, April 28, 2025
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Virality is the dream. One post. Millions of views. Fame. Followers. Free press.
But here’s the catch: viral doesn’t last.
Ask anyone who’s built a real brand online; they didn’t get there with one lucky video. They got there by showing up. Posting. Replying. Engaging. Again and again.
In this article, we’ll break down why consistency beats virality every time and how to build a presence people remember long after the hype fades.
If there's one thing that keeps private school administrators up at night (besides budget meetings and facility issues), it's enrollment numbers. But here's a thought: What if you could increase enrollment without actually increasing the number of families you recruit? Enter multi-child enrollment strategies—the enrollment multiplier you might be overlooking.
Family-based enrollment isn't just convenient; it's strategically brilliant. Research consistently shows that family retention rates exceed individual student retention by 23-27%. Translation: When you enroll siblings, they tend to stay longer, resulting in more predictable revenue streams and lower recruitment costs. Plus, you're dealing with parents who already understand your payment systems, communication style, and academic expectations—eliminating the steep learning curve that comes with each new family.
However, implementing effective multi-child strategies requires more than just slapping a "sibling discount" on your tuition schedule. It demands a comprehensive approach that addresses both financial concerns and the unique needs of families juggling multiple educational journeys simultaneously.
Written By: Adam Bennett | Wednesday, April 23, 2025
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
When it comes to running a successful pest control operation, having the right team structure isn't just important—it's "in-pest-pensable." The pest control industry continues to grow steadily, with the market expected to reach over $30 billion globally in the coming years. But behind every successful pest control business are well-managed teams that ensure operations run smoothly, safely, and effectively.
Effective pest control team management goes far beyond simply assigning technicians to service calls. It encompasses everything from creating the right organizational structure to implementing robust communication systems, developing comprehensive training programs, tracking meaningful performance metrics, and maintaining stringent safety protocols.
In this guide, we'll explore each of these critical components to help you build and manage a pest control team that doesn't just eliminate pests but also builds a reputation for excellence in your service area.
Written By: Chad J. Treadway | Wednesday, April 23, 2025
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.