A growing number of companies worldwide have moved their operations online since the outbreak of the epidemic. The advent of rapid digitalization has accelerated this tendency. Unlike traditional brick-and-mortar establishments, your net profit may survive the startup phase of an online business without being eaten away by overheads and other fixed expenditures. It provides more adaptability than a traditional conventional business could.
Are you the proud owner of a small service area business (SAB) who desires more visibility and engagement for your content? Have you been trying to get Google’s attention but are not quite sure how? I understand hearing words like digital marketing, SEO, and content generation can be intimidating. Add in that you are competing with every Chuck in a truck; it's overwhelming, to say the least. Fortunately, there are 11 simple tips that you can take to give yourself a fighting chance at getting Google's attention!
In this blog post, we will discuss different behaviors and techniques that may help increase your chances of having Google gobble up all the amazing content your small business has to offer. Read on to discover more about getting noticed online in today's digital landscape!
Pay-per-click (PPC) advertising dominates the digital marketing and local SEO industry, raking in billions of dollars annually. To shed light on its significance and potential in today's sales landscape, we've compiled a comprehensive list of PPC statistics.
PPC has emerged as the go-to method for digital advertising, and for good reason: it's a powerful tool to attract new customers and drive sales.
Now, let's debunk the myth that PPC is only for deep-pocketed corporations. Small and medium-sized businesses can reap significant benefits without exorbitant investments, as you'll discover below.
Search Engine Optimization (SEO) is crucial for online visibility - that's why some SEO experts talk so much about things like keyword density and stuffing. As a private school administrator in charge of marketing and running the website, you need to ensure your content is optimized for search engines so your target audience can easily find you. However, you may be tempted to stuff your website like the Thanksgiving turkey. If you're guilty of obsessing over keyword density or thinking that this might be a good practice, this post is for you!