As a local business in North Carolina, you want to connect with local clients looking for the services or products you provide. No doubt you have invested time and money into optimizing your website, and you may have even paid for Google Ads.
But you could miss out on some of the most highly qualified leads by not focusing on or considering Google Local Service Ads (LSAs).
In this post, we will look at the following:
- What are Google Local Service Ads and Google Ads
- Pros and Cons of Google Local Service Ads and Google Ads
- What Industries Can Use Google Local Service Ads
- What Cities and Regions Can You Use Google Local Service Ads
Written By: Adam Bennett | Wednesday, October 12, 2022
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Christian, Private, and Independent school marketers, you are responsible for your school’s social media, PR, content strategy, inquiry generation, etc. To say that you wear a lot of hats is an understatement! In addition to all the other roles you fill is updating your school’s website and managing search engine optimization (SEO). Even if it’s handled by another staff member or your school outsources SEO to an agency specializing in private Christian K-8 and LCMS Schools, you may need to work with them.
Whether working with an agency or going alone, you should use Google Search Console. It is a FREE resource that gives you access to tools and reports that help you measure your school’s website search performance and traffic, fix technical issues, and help you rank higher on the search engine result pages (SERPs).
Written By: Adam Bennett | Monday, October 10, 2022
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
In our line of work, we’ve often heard businesses, especially small businesses, say that social media just doesn’t cut it for them. Their main objections are:
- Social media marketing takes too much time
- I have a business to run
- Not sure where to start with social media marketing
- Not sure how to keep social media marketing going in the long run
If you think that posting online is a waste of time, as you’d rather be focusing on actually running your business then you’re in for an unpleasant surprise. Nowadays social media marketing is an integral part of running a successful business, big or small, locally or globally.
As social media continues to change consumer habits and the way people communicate, it has become an increasingly important tool for small businesses as they realized the importance of targeting their clients through social media platforms.
Written By: Hannah Kilpatrick | Wednesday, October 05, 2022
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
Web analytics is important to grow your private Christian school’s website. Armed with this visitor data, you can determine what prospective parents and students are doing on your website.
There are numerous web analytic tools available for gathering data on your website visitors. The most popular and free version that you can use is Google Analytics. As a private school, you might have heard about or already be using Google Analytics. Today, millions of schools, non-profits, churches, and businesses use Google Analytics. If you are one of them, it is necessary to know how you can maximize this tool.
Google Analytics allows you to understand and track your prospective parents’ and students’ user experience, their consumption of your online content, their device functionality, and much more. Google Analytics provides you and your private school with the information needed to help you shape the success strategy by discovering things you probably never knew about visitors on your site.
Now before we get into the setup of Google Analytics, let’s first look at six reasons why you should have it on your school’s website:
Written By: Adam Bennett | Monday, October 03, 2022
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.