What happens when a potential client lands on your website?
First, they find an element to focus on. Research suggests that people spend most of their browsing time looking at the first screenful of your site — the area we refer to as the website header. Secondly, web visitors form initial impressions about your brand, with the process happening in the blink of an eye.
As a business owner, you must understand that these initial thoughts don't just impact whether your business (and solutions) appeal to your target audience. More than that, a well-designed website header can also help move your prospects through the sales funnel, convince them to convert, give them purchase-influencing information, or establish your brand's position as a trustworthy organization.
So, whether you're starting from scratch or looking for tricks to improve your site's performance, here are the best website header design practices for 2024, along with some great examples to draw inspiration from.
As a small service area business in North Carolina, staying relevant and ensuring your target audience finds your website is crucial for success. Whether you’re a plumbing company, an HVAC business, etc., investing time and energy into a local SEO marketing strategy is one of the most lucrative methods to grow your business online. Following these best practices allows you to navigate local SEO like a pro and stay ahead of the competition.
Written By: Chad J. Treadway | Wednesday, May 22, 2024
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
The pest control industry has experienced significant growth and generated substantial revenue in recent years. According to Allied Market Research, the global pest control market size was valued at $24.6 billion in 2022 and is projected to reach $423.5 billion by 2030, growing at a CAGR of 5.7% from 2023 to 2032. This growth can be attributed to various factors, including increasing urbanization, rising public health concerns, and a growing awareness of the importance of pest control services.
In the past decade, online marketing has become increasingly popular among pest control businesses seeking to expand their reach and attract new customers. Digital marketing techniques such as search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, and email marketing have proven effective in generating leads and increasing brand visibility.
However, despite the rise of online marketing, traditional offline marketing techniques are experiencing a resurgence in the pest control industry. Many businesses are rediscovering the value of offline marketing methods, which offer several unique advantages over their digital counterparts. These advantages include targeting specific geographical areas, building trust through personal interaction, and cultivating long-lasting customer loyalty.
In this blog post, we will explore the various aspects of offline marketing in the pest control industry, including its benefits and strategies and how it can complement online marketing efforts to create a comprehensive and effective marketing approach.
Written By: Chad J. Treadway | Wednesday, May 22, 2024
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
As a small service area business owner, crafting a successful brand identity is essential for your success. It helps to create trust, loyalty, and recognition with potential clients in your local community. But how can you make sure your branding efforts are effective? We have compiled a list of best practices to help you get the job done.
Written By: Adam Bennett | Monday, May 20, 2024
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.