Do you find yourself so overwhelmed with the day-to-day operations of your business that social media marketing takes the back burner? Whether you are a small marketing team or the sole proprietor of any small business, you are probably familiar with having to wear multiple hats to keep your business running, however, I wouldn't write off social media so promptly, no matter how hectic things can get at times.
In this day and age, the internet has become a way of life, with more and more people worldwide who can access it anytime, anywhere, on their phones. Americans spend an average of 5 hours and 30 minutes daily on their phones (Source: Zdnet), which is the same as driving from Asheville to Wilmington, NC. By 2025, it is predicted that there will be over three smartphone users for every five people in the USA alone (Source: Statista).
Till not so long ago, apps were a rarity. The average person uses a minimum of 9 apps daily and 30 apps monthly (Source: Buildfire). Apps and social media have given people more ways to engage with a brand, making apps ideal marketing vehicles to develop new sales and help businesses address evolving client needs. There are 302.35 million social media users in the US alone, meaning 90% of the US uses social media. (Source: Demandsage.com) Hence, there is a good chance your clients and prospects are already waiting to hear from you, which is why effective social media marketing for small businesses is necessary.
These numbers alone clearly indicate that social media is a fertile and powerful platform for small business social media marketing. Grow your brand, connect directly with your audience, and build brand awareness and brand loyalty with an innovative social media strategy for small businesses.
Social media is, without a doubt, the most effective platform for lead generation, enabling businesses to create content and resources resulting in added value for their prospects and clients. When people click on your social media post or offer, they are engaging and opting in to stay updated by following your business online, and these are more likely to convert.
What if I told you there is a simple, effective approach to social media marketing for a small business? Social media is a free, simple, and powerful tool for small businesses to connect directly with people interested in their brand. However, a little thought and strategy go a long way, so before you start posting, you'll need to set up a social media marketing strategy.
Written By: Hannah Kilpatrick | Wednesday, February 01, 2023
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
As the clock struck midnight and the ball dropped in Times Square, New York City, on January 1st, many of us eagerly made resolutions to improve ourselves in the coming year. Fast forward a few weeks, and it's already clear that some of these resolutions may have been a bit too ambitious. From promising to give up certain foods or vowing to hit the gym daily, it's easy to lose sight of our goals. But let's be honest; it's not the end of the world if we stumble along the way. In fact, it's almost expected. So let's take a moment to laugh at ourselves and our failed resolutions and remember that it's always okay to start again.
With that being said, words have the power to inspire, uplift, and motivate us to be our best selves. In times of difficulty, a simple quote can encourage us to keep going. An inspirational quote can remind us or those who read it of their strength and potential. They can also remind us never to give up on our dreams or resolutions.
Regardless of the circumstances, here are 52 inspirational quotes that you can use to share on your social media feeds.
Written By: Hannah Kilpatrick | Monday, January 30, 2023
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
Launching a business is not just for twenty-somethings in Silicon Valley. Today, more than ever, those in the 55 and up age bracket are stepping into their entrepreneurial boots for the first time. If you’re getting ready to do the same, sit back, relax, and take in this quick read from Cube Creative Design that offers marketing tips that can help you get your business off the ground.
As a local small business, you will do almost anything to get in front of potential clients. You can use the power of the internet and internet marketing to ensure you’re in front of local searchers when they are looking for your services.
The problem is that many local small businesses’ websites aren’t optimized for search engines, let alone local search. The bottom line is that you are throwing away a huge opportunity to reach potential clients in your service area and drive additional traffic, incremental revenue, and more sales.
Written By: Chad J. Treadway | Wednesday, January 25, 2023
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.