Alt text, also known as “alternative text,” is a fundamental element of web accessibility and search engine optimization (SEO) that you cannot overlook.
Alt text helps make websites more inclusive and user-friendly and has a significant role in SEO. This post explores a brief history of alt text, its impact on web accessibility, SEO, user experience, and best practices in using them.
Written By: Adam Bennett | Friday, September 22, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Are your independent school's advertising efforts yielding the desired results? Are you confident in the accuracy of the data that informs your decisions? In the world of online advertising, precision and insight are paramount. This means that accurate conversion tracking is the linchpin of success for your school's marketing endeavors. As a private school administrator seeking to optimize enrollment and engagement, understanding the intricacies of conversion tracking can spell the difference between thriving campaigns and missed opportunities.
Here are the six biggest mistakes most private schools make with their Google Ads:
Written By: Hannah Kilpatrick | Wednesday, September 20, 2023
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
You have opened a store, and if you are like most store owners, you will have a bit of paranoia as you leave the building on the first night.
Statistically, new stores are the most likely to be broken into. Why? Well, simply because they don’t have all the security measures in place that older and more developed stores do. This can make it very hard to get to sleep on that first night after the store has opened!
Luckily, there are some pragmatic steps that can be taken before a store is opened or in the first week to up the security (and help you sleep at night!), and here, they will be explored.
Building a strong and genuine online community has become a cornerstone of success in the ever-evolving social media landscape. As K-12 schools strive to connect with their students, parents, alumni, and a wider audience, the platform that stands out for its visual storytelling and engagement potential is Instagram.
In this blog post, I share my top 13 tips to master the art of authenticity, consistent engagement, and providing value to your followers on Instagram.
Written By: Hannah Kilpatrick | Monday, September 18, 2023
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.