In the digital age, with countless businesses vying for visibility on search engines, the importance of Search Engine Optimisation (SEO) cannot be overstated. However, many still perceive SEO as just a practice of stuffing articles with keywords. Today, an SEO consultant's role extends far beyond this simplistic view, encompassing a wide range of tasks that ensure a holistic approach, compared to traditional marketing techniques.
In today's digital age, the influence of social media is undeniable. From connecting people across the globe to shaping cultural trends, social media has become an integral part of our lives.
In this post we will cover several of the statistics that highlight the importance for small businesses and marketers to understand current trends and user behaviors to effectively engage their audience and grow their brands.
Written By: Hannah Kilpatrick | Monday, September 25, 2023
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
Discover how to leverage the power of TikTok to grow your small business and connect with a younger audience. With its staggering 800 million monthly active users, TikTok has quickly become one of the most popular social media platforms in the world. But how can you turn this viral video app into a marketing tool for your business? In this article, we'll explore the various strategies and techniques to effectively use TikTok for your small business.
If you’re still hesitant to use videos in your marketing campaign, you’re putting your business on thin ice. Content marketing has become the talk of the town, and marketers are trying to pull out their best strategies to stay on top of the trend.
Video is dominating the market to the point that it has its own field called video content marketing— a subcategory of content marketing.
It’s never too late to take the first step now if you’re new to video marketing. This post will walk you through the basic knowledge of understanding different video types in content marketing, helping you pick the right strategy that fits your business objectives.
But first, let’s talk about why video holds immense power in the community and why people talk about it a lot. Is it overrated, or is it worth the hype? Read on to discover.