Developing an effective marketing strategy is crucial for private schools to attract and retain students in an increasingly competitive environment. But where do you start?
This post will discuss the five most important marketing goals private schools should focus on, along with examples and tips to make your strategy successful.
Written By: Chad J. Treadway | Wednesday, November 22, 2023
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
As a k-12 private school principal or administrator, you may think that your school has been doing all the right things.
Truth be told, you may be. However, we all know that the seven most dangerous words in the English language are “we have always done it that way.”
On the other hand, you may sometimes feel like your message isn’t reaching the right people. You want local families to know just how amazing your school community is! The good news is that using inbound marketing and other smart tactics can get your school on prospective parents’ and students’ radars.
In this post, we’ll explore easy, proven ways to make sure you’re connecting with the families who’d appreciate everything your private school has to offer. Let’s get started!
Written By: Adam Bennett | Wednesday, November 22, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
In the dynamic world of education, competition is fierce as private schools strive to differentiate themselves. Parents today are inundated with options and increasingly selective in their choice of institution. With new schools emerging, public schools improving, and education budgets tightening, the threat is real. Enrollment numbers are scrutinized, reputations questioned, and futures hang in the balance.
But there is hope. By methodically harnessing the power of SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis, your school can gain crucial insights to inform strategic planning. Understanding your unique strengths allows you to play to your advantage. Recognizing inherent weaknesses provides an opportunity for growth. Capitalizing on external opportunities can unlock new potential while skillfully mitigating threats safeguards your school's future.
In essence, SWOT analysis is a guiding light in the competitive fog - illuminating a clear path forward. It provides the self-awareness and direction needed to optimize your admissions process in today's evolving education landscape. The schools that embrace thoughtful SWOT analysis will be poised to increase enrollment and cement their institutions for generations to come. The time for self-reflection is now. Read on to discover how SWOT can be your school's secret weapon for sustainable success.
Written By: Chad J. Treadway | Monday, November 20, 2023
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
In today's competitive education landscape, private schools must have a solid marketing plan that sets objectives and aligns them with the institution's overall goals. The key to success is defining clear, measurable, and achievable marketing objectives that reflect your school's vision and appeal to your target audience.
In this blog post, we will break down the essential elements of effective marketing objectives for K-12 private schools. We will explore what SMART objectives are, why they are necessary, and what types of objectives schools can set to improve recruitment, retention, engagement, and fundraising.
Written By: Adam Bennett | Monday, November 20, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.