We've all seen it: a school sends out a vague email asking three agencies to "tell us what you'd do for our marketing." The responses come back wildly different. One agency quotes $50,000 a year for services that the other offers at $15,000. No wonder you're confused.
Here's the truth nobody tells you about marketing RFPs: garbage in, garbage out. Send a sloppy request for proposal, and you'll get sloppy responses. Write a clear, detailed RFP, and suddenly you're comparing real apples to real apples. We've helped K-12 private schools across America work through this exact problem, and the difference between a well-written RFP and a half-baked one is the difference between hiring the right agency for your school's marketing needs and hiring a mistake.
This guide gives you everything you need to write a school marketing RFP that actually works.
Written By: Adam Bennett | Monday, January 26, 2026
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
The pest control industry represents a $28.4 billion market with over 32,720 businesses competing for customers, according to IBISWorld. Despite this crowded market, Kentley Insights reports that the top four companies control only 26.7% of the market. That leaves an enormous opportunity for local and regional operators who understand how to generate leads effectively.
If you're experiencing the classic "feast or famine" cycle of inconsistent lead flow, watching competitors seemingly dominate search results despite offering similar (or let's be honest, sometimes inferior) services, you're not alone. The frustration is real. And the solution isn't working harder on the same tactics that aren't working.
After analyzing high-growth pest control companies, we've identified five distinct patterns that separate the companies doubling their leads from those treading water. These aren't random strokes of luck or the result of massive marketing budgets. They're deliberate, repeatable systems that any pest control company can implement.
According to Vantage Market Research, the pest control industry has exhibited an average annual growth rate of 8.6% over the past five years. The pie is getting bigger. The question is whether you're grabbing a larger slice or watching competitors eat your lunch.
Written By: Chad J. Treadway | Monday, January 26, 2026
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
You're standing in your school's main office, looking at the pile of recruitment tasks that have landed on someone's desk—usually someone who already has three other jobs. The question inevitably arises: Should we hire a marketing agency, or can we handle this ourselves? If you've asked this question, you're not alone. But the honest answer depends less on ideology and more on data, capacity, and what you're willing to sacrifice.
Let's talk about the real tradeoffs between DIY private school marketing and hiring a professional agency. Both approaches have merit. Neither is inherently wrong. But both have a breaking point—a moment when they stop serving your school and start serving your panic.
Written By: Adam Bennett | Friday, January 23, 2026
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
In most small pest control businesses, missed calls don’t feel like a serious problem. Phone rings while technicians are on field; owners are driving between locations, or someone is wrapping up paperwork at the end of the day.
The assumption is simple: if the customer really needs help, they will call again.
But customers never or very rarely call back. Because they are reacting to something urgent that needs immediate response from your business. This is why missed calls in pest control businesses are often the biggest hidden reason for low revenue, small customer base, and declining reputation.