In the marketing list of professionals, artificial intelligence and machine learning take the top two seats in 2024. Both play a crucial role in future-proofing otherwise obsolete marketing tactics, allowing professionals to use data in a new light.
According to recent data, the global market revenues of AI and ML are estimated to reach a whopping value of $740 billion and $503.4 billion by 2030. Hence, incorporating them into digital marketing strategies will prove to be extremely feasible for all marketers worldwide.
Here is a comprehensive guide to the importance of ML and AI in marketing.
The Federal Trade Commission (FTC) receives nearly 1 million reports of identity theft annually, and that number continues to rise. One of the simplest and most common forms of identity fraud is the unauthorized use of a credit card. Another example is data breaches. Data breaches that involve personally identifiable information have among the highest victim rates of any crime. They are also problematic because there can be a significant passing of time before a person realizes they have been a victim.
As a pest control business owner, you know that attracting new customers is essential for growth and success. But did you know that 61% of marketers say generating traffic and leads is their top challenge? (Source: HubSpot) Imagine if you could tap into a steady stream of qualified leads who are ready to hire your services and help you build a thriving business. That's where effective lead generation comes in.
Lead generation is crucial for the growth and success of small pest control businesses. In today’s competitive market, attracting new customers, increasing revenue, and building brand awareness are essential for staying ahead of the competition. This comprehensive guide will explore the most effective strategies and tactics for generating leads, tailored specifically to the needs of pest control company owners and marketers.
Written By: Chad J. Treadway | Wednesday, July 10, 2024
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
You might wonder how to get your name out there without breaking the bank if you’re running a small service area business like plumbing, roofing, pest control, moving, or home cleaning. Well, guess what? TikTok isn’t just for dance challenges and viral recipes—it's a goldmine for businesses like yours! Let's dive into how TikTok can turbocharge your marketing strategy and help you connect with your community in a fun, authentic way.
Written By: Hannah Kilpatrick | Wednesday, July 10, 2024
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.