What are Buyer Personas and why do you need them?

What are Buyer Personas and why do you need them?

March 29, 2021
(Reading time: 1 - 2 minutes)

When marketing, it’s imperative to know who is your target customer or client. You want to make a personal connection on social media and through marketing to make the most impact and defining that audience will help accomplish that task.

Florist Francine. Pastor Paul. General Contractor George. A buyer persona (or marketing persona) is a description of a sample customer that helps you can create marketing materials that will affect that sample customer. It's important to understand who your target audience is so that you can get the most bang for your marketing dollars. Past data from your website, past customers, and social media can help determine who your past audience is. Creating personas for the type of customer you want to work with in the future is important to help your business grow.

Creating a Buyer Persona

Creating a sample interview to create your personas will help determine details about this fictional customer. You can then use the information to hone your marketing to match the person's characteristics, which can lead to closing more sales.

Gather or create information such as:

  • Gender
  • Age
  • Income level
  • Location
  • Employer, title, and job responsibilities
  • Likes and dislikes
  • Skills
  • Goals
  • Challenges

Positive and Negative Personas

Be sure to create example personas of ideal clients and customers that might not be a good fit. Knowing the difference between a good client fit and bad client fit will benefit you and the customer. If you have had negative client experiences in the past, reviewing those experiences will help you adjust for the future to improve your procedures.

When creating your own personas, use information from past clients, and don't be afraid to contact and interview some of them for more information to develop these personas. This will help you market to similar clients in the future.

To assist you in creating personas we are offering you our free buyer persona template. It will let you easily organize your research to create your very own.

cta resource page buyers persona

Adam Bennett

Written by:  |  March 29, 2021

Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.

See Adam Bennett's' bio: cubecreative.design/about/adam-bennett