You might be wondering, am I hungry? Why else would I be talking about EATing?

Well, if you are hungry to grow your business, focusing on your E-A-T will help you!

E-A-T stands for Expertise, Authority, and Trustworthiness and is what the search engines (Google, Bing, Yahoo) look at to determine help your web page’s quality.

E-A-T is critical because the higher the quality of your web page, the more likely it will show in search results and attract more visitors and traffic.

So let’s break it down. What exactly is E-A-T, and how can you prove to Google that your site has it?

Chad Treadway

Written by:  |  July 13, 2022

Chad is our business development manager. He will help you survey your business needs, ensuring you are educated on your options before suggesting any solution. Chad also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

See Chad Treadway's' bio: cubecreative.design/about/chad-treadway

Before going any further, let us agree on one thing. The main goals of your school's website are to leave a lasting impression, educate, and inform prospective students and parents. To achieve this, you need a functional and high-quality website. 

Sure, you can sign up for an online web design course or use one of the many do-it-yourself web page building solutions you can find online. You can even ask one of your students to create a decent website for you. It may only cost you some pizza money.

However, you need to understand that you are investing in a website that will showcase your school to prospective students and, more importantly, their parents. You can best do that with a website that provides a great user experience, reliability, and design.

Here are some factors to consider when choosing between do-it-yourself websites and professionally made ones:

Adam Bennett

Written by:  |  July 18, 2022

Adam is the president and founder of Cube Creative Design. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina. He places great value on the needs, expectations, and goals of the client.

See Adam Bennett's' bio: cubecreative.design/about/adam-bennett

Elevators are often a necessity in many business premises, but they don’t often get talked about a lot, unless one breaks while you are in it. Marketing for a company that provides elevator installation and repairs might be quite niche, but there are several factors to consider if this is the business that you want to get into. Providing elevator installation, service and repair is something that’s always going to be in demand, especially as buildings around the world are only getting taller, and companies are realizing the need to meet accessibility requirements. However, that being said, there will still be some competition, which is why good marketing is essential. 

Written by:  |  May 13, 2022

Small business owners have long struggled to find the best marketing methods. There are numerous marketing channels available to small service area businesses making deciding on the best strategy to find and be found by potential clients.

Should you start a blog? Should you be networking? What about traditional advertising such as running an ad in the newspaper, radio, or getting a billboard? Should you concentrate on social media? What about texting? Should you focus on your website, search engine optimization (SEO), and other forms of digital marketing?

Your ad in the local newspaper may never be seen by the homeowner who needs a service call. And, the woman who receives a text message from a nearby restaurant at 11:15 a.m. informing her of today's lunch specials may never see the coupons your coffee shop mails out.

Chad Treadway

Written by:  |  March 16, 2022

Chad is our business development manager. He will help you survey your business needs, ensuring you are educated on your options before suggesting any solution. Chad also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

See Chad Treadway's' bio: cubecreative.design/about/chad-treadway