Is your budding small business interested in harnessing the power of video? In this post, I will highlight the importance of video marketing for small businesses, how to overcome several of the obstacles you may encounter with video marketing, and finish up with a few suggestions for developing your strategy.

Forbes reports that “90% of consumers indicate product videos directly inform purchase decisions.” They say that “Companies utilizing video content experience a 41% increase in traffic through web searches” and that the ROI on video is nearly 52%!

Chad Treadway

Written by:  |  June 29, 2022

Chad is our business development manager. He will help you survey your business needs, ensuring you are educated on your options before suggesting any solution. Chad also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

See Chad Treadway's' bio: cubecreative.design/about/chad-treadway

So your first thought may be, there are different types of videos? And the answer is yes! many different types. Each with their own set of values and their own objectives. Let’s jump right in and look at three different types of videos that can be used for marketing and advertising your business or your brand. These are arguably the most important types and the most popular.

I am sure you know that video killed the radio star but did you also know that video has taken over the internet? Whether it’s for entertainment, information, or both, people consume video. In a recent Cisco Annual Internet Report, they reported that by 2022 more than 82% of all consumer internet traffic would be video, which is up 15 times from that in 2017!! Given that video has become a king of online content, here are five reasons it should be a part of your content marketing strategy.

Chad Treadway

Written by:  |  October 29, 2021

Chad is our business development manager. He will help you survey your business needs, ensuring you are educated on your options before suggesting any solution. Chad also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

See Chad Treadway's' bio: cubecreative.design/about/chad-treadway

If your business is still stuck with traditional marketing (non-digital marketing), this is a stern warning you need to heed. Traditional marketing does not work anymore in today’s modern world. 

Excuse the word, but being traditional in marketing may just be a sign of incompetency, or worse, stupidity. 

Online is where most customers are. The latest reports placed the ratio of B2B buyers who do research online at 94%. On the other hand, B2C buyers research online 97% of the time before deciding to purchase.

That places your chances of making sales at about 5% because you are stuck with the old ways, and to think that such a small portion is not yours alone. You have to fight with your competitors, and competition is even stiffer than before. 

Adam Bennett

Written by:  |  August 30, 2021

Adam is the president and founder of Cube Creative Design. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina. He places great value on the needs, expectations, and goals of the client.

See Adam Bennett's' bio: cubecreative.design/about/adam-bennett