If your business is still stuck with traditional marketing (non-digital marketing), this is a stern warning you need to heed. Traditional marketing does not work anymore in today’s modern world.
Excuse the word, but being traditional in marketing may just be a sign of incompetency, or worse, stupidity.
Online is where most customers are. The latest reports placed the ratio of B2B buyers who do research online at 94%. On the other hand, B2C buyers research online 97% of the time before deciding to purchase.
That places your chances of making sales at about 5% because you are stuck with the old ways, and to think that such a small portion is not yours alone. You have to fight with your competitors, and competition is even stiffer than before.
Written by: Adam Bennett | August 30, 2021
Adam is the president and founder of Cube Creative Design. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina. He places great value on the needs, expectations, and goals of the client.
Most home builders and remodelers pay very little attention to content when it comes to marketing their business through a website, blog, e-book, or any other online platform. It is probably because we have a common perception that good content is all about having a good design to attract more audiences. Although a good design and a picture gallery are essential for marketing the business of home building and remodeling. Did you know that you also need good content to rank higher in search engine results?
Content Marketing for home builders and remodelers is a tricky task as your field is highly technical and requires knowledge of engineering, architecture, design, and other technical specialties. Due to the inherent technical nature of your field, it becomes difficult to market your content as your target audience may not necessarily have all that technical knowledge. This blog will talk about the lessons we have learned that can make your marketing content attractive enough to help you get more homeowners.
Written by: Chad Treadway | August 3, 2021
Chad is our business development manager. He will help you survey your business needs, ensuring you are educated on your options before suggesting any solution. Chad also has several certifications through HubSpot to better assist you with your internet and inbound marketing.