Blog: Technical Seo

Search Engine Optimization, or SEO, might sound like a buzzword or technical jargon, but in today’s digital age, it’s a powerful tool that can propel your small business to new heights. Understanding and implementing SEO strategies can significantly improve your online visibility and attract more clients.

On-page SEO is one of the most important ranking factors in Google's algorithm. Knowing how to optimize your content and considering a few factors before posting can save you a lot of time, frustration, and money. On-page SEO is the practice of optimizing your content on a website. Optimizing your content includes many factors. Today, we will discuss the top on page SEO tips you need to know to properly optimize your site and improve search visibility.

Building brand awareness and exposure is critical for small businesses. Your business may not be able to bring in more prospects if they don't know you exist. Search engine optimization (SEO) is part of a strong foundation for local small business success and is one of the most effective methods for increasing the visibility of your small business.

When your prospects are searching for a product or service on Google, you need to be visible to them. That’s where local small business SEO can help you. In layman's terms, it is a tactic that can help your website appear at the top of search engine results pages (SERPs).

Search Engine Optimization or SEO is often a term thrown around by web designers, digital marketing agencies, or anyone with a basic understanding of the web. But what does it really mean?

According to Google, SEO is “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.”

Search Engine Land defines SEO as:

the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.

For the purpose of the post, we will use the definition by Search Engine Land to describe the process better. But I do want to expand on it as well. SEO can be broken down into a three-legged stool, with each leg or part being On-page, Off-page, and Technical SEO.