Your meta description hugely impacts getting users to click on your site from search engine results pages (SERPs). Meta descriptions are HTML attributes that concisely summarize a web page's content in about 160 characters. They appear directly below the blue clickable links in search engine results pages (SERPs), influencing whether searchers will click on your site.

A compelling meta description can improve click-through rates. According to a study by Ignite Visibility, over 6 out of 10 respondents said the description had the most significant impact on their decision to click a result. On the other hand, weak meta descriptions can negatively impact click-throughs and prevent you from capitalizing on that free organic traffic from search.

This post will explore what makes a good meta description and provide tips to write ones that convince searchers that your page contains the answers they seek.

Chad Treadway

Written by:  |  November 27, 2023

Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

See Chad Treadway's' bio: cubecreative.design/about/chad-treadway

In the vast world of online searches, a little-known hero called the “Meta Description” is crucial in guiding users to their desired web pages. 

Picture this: you type a query into Google, and a list of websites appears. But wait, there's more! Beneath each website's title lies a concise yet captivating snippet – the meta description. This small summary is a sneak peek, offering a glimpse of what you can expect on the web page before you click the link. 

But why should websites care about these seemingly unassuming snippets? Well, let's dive into how search engines and users leverage the power of meta descriptions for a more refined online experience.

Chad Treadway

Written by:  |  September 8, 2023

Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

See Chad Treadway's' bio: cubecreative.design/about/chad-treadway