Social media engagement has become a non-negotiable component of a successful business strategy in the digital age. But what exactly is it, and why does it hold such significance, especially for small businesses?
Social media engagement refers to interactions between your brand and your followers on various social media platforms. It's not just about accumulating likes or shares. It's about fostering meaningful conversations and building relationships with your audience.
Engaging on social media is a must-do for small businesses as this type of engagement can help establish a strong rapport with clients and gain insightful feedback. It can also enhance brand visibility and, ultimately, drive sales.
Written by: Hannah Kilpatrick | November 8, 2023