Let’s face it, utilizing social media to help bring in new clients and retain your current ones can be quite the balancing act. Your small business is missing out on a vast client base without any online presence. However, a company that overwhelms readers with too many posts may lose clients. What is the greatest way to engage your social media audience without having them unfriend you?
In many respects, you can cultivate a social media following by emulating the relationships that work in real life. Consider a networking event: would you prefer to meet with someone who engages you in a nice discussion about your field or someone who spends every breath attempting to sell you something? Your business can keep clients interested and engaged by cultivating a friendly rapport with your audience on social media. Instead of just “talking at” them, having a conversation with your audience can go a long way.
Remember: you’re trying to reach your ideal clientele, many of whom live and breathe on social media. Posting compulsive, share-worthy content on the appropriate channels can only help grow your business. And when in doubt, pictures of puppies, kids, and cats are probably a good idea. It is the Internet, after all.
Here are the top seven social media marketing rules for local small businesses:
Written by: Loni Miller | June 6, 2022
How important is local business social media marketing?
What can local businesses derive from it? Is it worth the effort and money to spend on it?
If social media marketing for local businesses is effective, what are the specific benefits local business owners can get from it? Also, what are the best strategies to implement it?
Local social media marketing is the same as general social media marketing. However, the focus is on the local area or region where your business is located and the local audience.
Although big companies may use local social media marketing to target local audiences, the platform is designed primarily to give smaller businesses a chance to capture local clients looking for products and services from businesses nearest to them.
Nowadays, social media platforms, such as Facebook, Pinterest, and LinkedIn, allow businesses to do local targeting to serve local clients better.
With these new opportunities at your disposal, you can use social media to target local audiences and generate fast results for
Using social media local business strategies, you can focus your efforts on the people that matter to your business and not waste resources on people who don’t.
Written by: Loni Miller | May 30, 2022
If your local service business isn’t already on and utilizing social media, you’re passing up a huge potential. In a 2018 survey, PWC found that “Social networks are the most influential online media used by shoppers around the world when finding inspiration for their purchases.” The same report showed that 37% of shoppers use social media. The bottom line is that social networks are one of the most important sources of inspiration for consumer purchases, yes, even for service area businesses.
Failing to incorporate social media into your marketing approach can be costly! According to Facebook’s (now Meta) 2020 Q4 Earnings Call, “there are more than 200 million small businesses around the world using Facebook’s tools.” Therefore, if you’re not reaching out to those potential new clients, your competitors will.
Social networking allows your local service business to interact with prospects and retain existing clients. Social media sites (such as Facebook, LinkedIn, and Instagram) are primarily used for socializing. By communicating with your clients online, making connections, and sustaining relationships, you boost your chances of retaining them and their potential lifetime worth.
Written by: Loni Miller | April 4, 2022
What is the impact of social media marketing on small businesses?
With social media marketing, your small business can:
- Reach a large audience base
- Increase brand awareness
- Improve audience engagement
- Collect feedback from potential and existing customers
- Connect with customers at a lower cost
- Generate credibility and authority
- Customize and personalize their approach in marketing
However, you need to do it right to ensure you get these benefits of social media marketing rather than generate negative results. This post gives you the right strategies to use and the pitfalls to avoid in marketing on social media.
But first, the basics.
Written by: Loni Miller | March 28, 2022