Small businesses frequently have a low marketing and advertising budgets in which to work with. This can make marketing your local small business extremely challenging. The good news is that you can often promote yourself to prospects and clients for free or insanely cheap.

This post covers 101 ways to advertise and market your local small business on a tight budget.

Chad Treadway

Written by:  |  December 22, 2021

Chad is our business development manager. He will help you survey your business needs, ensuring you are educated on your options before suggesting any solution. Chad also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

See Chad Treadway's' bio: cubecreative.design/about/chad-treadway

As a small business owner, you know the importance of building your brand recognition and attracting new clients. Just because your business may be smaller, but that doesn't mean that your client list has to be.

You may be asking yourself, what is lead generation, and how will it help my small business?

Lead generation is a simple concept that refers to the methods and procedures used by small businesses to generate interest in their products or services among prospects and then convert them into clients. 

In other words, and as it relates to the online world, it is about getting people interested in your business enough to reach out, allowing you to sell the product or service, thus becoming a valued client.

You may also want to think about it as a process of identifying potential consumers based on their activities. This may include their intent level or how interested they are. Are they just “kicking the tires,” or do they have cash in hand and are ready to buy. If they are “just looking,” it becomes the process of guiding them through the funnel until they become clients.

You and I know that solid relationships with your clients are the heart of a successful small business. With the introduction of new digital and social technologies, the number of ways to generate new leads is constantly evolving as well.

Adam Bennett

Written by:  |  December 20, 2021

Adam is the president and founder of Cube Creative Design. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina. He places great value on the needs, expectations, and goals of the client.

See Adam Bennett's' bio: cubecreative.design/about/adam-bennett

Chad Treadway

Written by:  |  December 17, 2021

Chad is our business development manager. He will help you survey your business needs, ensuring you are educated on your options before suggesting any solution. Chad also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

See Chad Treadway's' bio: cubecreative.design/about/chad-treadway

In today's marketing landscape, influencer marketing is one of the most potent marketing methods for small businesses, brands, and enterprises.

According to Linqia's The State of Influencer Marketing Report, 57% of respondents said: "influencer content outperformed brand-created content" in 2019.

While influencer marketing is still a growing industry, and the statistics have risen since then.

Working with influencers can assist your small business in overcoming common barriers to promotion, such as the use of advertisements.

In this post, I'll discuss six advantages of influencer marketing for small businesses.

What Exactly Is Influencer Marketing?

Sprout Social defines influencer marketing as,

a type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their niche. Influencer marketing works because of the high amount of trust that social influencers have built up with their following, and recommendations from them serve as a form of social proof to your brand’s potential customers.

(Source: What is influencer marketing: How to develop your strategy)

If you want a completely different take albeit interesting take on social media influencers be sure to check this episode of the podcast Nice to Meet You. In this episode, Professor Burkhead's Unifier beams a Meerkat and a Social Media Influencer to his space station. As silly as it sounds it is an interesting take on them and is entertaining in the least.

The bottom line is that influencer marketing focuses on employing influential individuals (aka influencers) to transmit a company's message to relevant, broader markets.

It combines the use of traditional and modern marketing tactics. It combines the concept of celebrity endorsement with exclusive content and internet promotions.

As a small business owner, you will most likely want to work directly with one or more influencers to convey your message across their social media accounts.

Influencers can help link customers to companies by influencing others' attitudes and motivating them to take action on a given topic.

Loni Miller

Written by:  |  December 15, 2021

Loni is our social media manager. She enjoys creating engaging content for social media to help small businesses grow their online presence. She has extensive knowledge of social media platforms and what works on each.