If you work in social media and you’re anything like me, the ever-changing world of social media platforms can make you want to lay on the ground, blast some Zach Bryan in your air pods, and have a good, uninterrupted cry. (When will Mark Zuckerberg stop making useless Meta updates that don’t work? The world may never know.) Additionally, if you’re still hanging in here with me, you also feel guilty at the first sign of burnout and stress because let’s face it- you freaking love your job and you feel lucky to have it. (We’re all friends here, let’s be honest; you couldn’t catch me dead working in a job where I can’t be creative and have fun. I’d be the worst accountant ever.)

In recent years, social media platforms have become the go-to place for businesses to reach their target audiences. As a result, social media jobs have become some of the most demanding marketing jobs in the industry. Social media managers are responsible for creating and executing social media strategies, managing multiple social media accounts, analyzing data, and staying up-to-date with the latest trends. With social media platforms constantly evolving, social media managers must be adaptable and able to pivot quickly. These  jobs often require long hours and the ability to work under pressure, making them some of the most challenging but rewarding marketing jobs available. This job keeps us on our toes, makes it hard to turn off our brains at night, and can truthfully make it difficult to put our phones down and relax. 

So if your social media job is sucking the life out of you, I completely get it and I’ve been there. (Maybe one day I’ll share the story, but I’m going to leave you on a cliffhanger until then.) 

Here are five tips that I use in my own, real life outside of the internet to find a consistent balance between life and work: