In today’s digital age, social media is more than just a platform for sharing personal life updates. It has become a critical marketing tool, especially for educational institutions like K-12 private schools. Harnessing the power of social media platforms such as Facebook and Instagram can significantly boost your school’s visibility, attract potential students, and engage with the school community at large.

Paid advertising may be ideal for small businesses like yours to reach potential clients, but where should you start? With so many options like Google Ads, social media advertising, and display ads, it can be overwhelming to know the best route. But what if not leveraging these powerful platforms meant missing out on valuable opportunities to grow your business? 

In today's digital age, your small businesses has more opportunities than ever to reach your target audience through paid advertising. Whether it's Google AdWords, social media ads, or targeted display ads, these platforms offer powerful tools to connect with potential clients. In this blog post, we'll explore how small businesses can leverage paid advertising to their advantage and drive growth.

As of 2022, more than 4.7 Billion people all over the world are active on at least one social media platform (Source: Smart Insights). This represents 93.6% of all internet users. Almost all internet users have a social media account - most are active on multiple platforms.

As a small business owner, you cannot afford to ignore these numbers. Social media marketing has to be a key component of your marketing strategy.

But digital marketing can be an overwhelming endeavor for business owners that aren’t tech savvy. No need to worry, though. You don’t need to be a techie or a marketing expert to reap the benefits of social media marketing. Here are some tips that you can use to promote your business on social media.

If you are new to ad marketing and on the fence about whether to use Google Ads or Facebook Ads as your platform for advertising, this blog post will be helpful to you.

You have many options for advertising your business, including: 

  • Social media
  • Paid search
  • Display advertising
Chad Treadway

Written by:  |  June 27, 2022

Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

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