Is your Facebook Page engagement down in a hole and you don't know if it can be saved? I have good news and bad news, good news is you aren't alone. The bad news is that according to a recent report by Buffer and BuzzSumo in which they analyzed more than 43 million posts from the top 20,000 brands on Facebook and determined that page engagement is down in a hole.
As we approach the midpoint of 2016, it has become quite clear that social media are a viable marketing platform for business. As we discussed earlier, social media shouldn’t take the place of a well-designed website. However social media can be a great way to interact with customers and build brand loyalty.
So what are some social media trends in 2016? How can you take advantage of social media trends for your business?
Facebook, Twitter, SnapChat, Vine, YouTube, LinkedIn, Google+, FourSquare, Yelp, Gryzzl (OK, that one is fictional): there is always something new to remember. It may seem easier to avoid jumping on the train and instead take a nap in the train station. Or it may be tempting to use these free social platforms to market your business and neglect a proper website.
As endless as the platforms may seem, there is a good middle ground to successfully market your small business online. You just have to view social media platforms as what they are: a marketing tool to reach out to potential and current customers and bring them to your business.
Social media are the networking hubs of the 21st century. Whether your business is new to the social media scene or whether you gave it a try and got overwhelmed, there is a valid place for social media in your online marketing portfolio.
Benefits of being social
Aubre Andrus put it best:
“Social media is a time-consuming but important reality for any new venture. It will help increase your Google search rankings, give your brand a human voice and allow your customers to start a conversation with ease. Now you just have to get started.”
Remember earlier when I mentioned how good content is good business? Social media is good content! Social media campaigns help you connect to your potential customers in ways that traditional marketing campaigns may miss.