Are we approaching another recession? Possibly. That is according to the banks and economists:

“Recession risks are high — uncomfortably high — and rising,” said Mark Zandi, chief economist at Moody’s Analytics.

Other financial gurus had similar sentiments back in mid-May of 2022:

Regardless of what people think, no one can predict the future. These same economists believed there would be a good chance the next one would come as soon as 2020, after the presidential election. Well, we all know what happened in 2020.

Chad Treadway

Written by:  |  June 15, 2022

Chad is our business development manager. He will help you survey your business needs, ensuring you are educated on your options before suggesting any solution. Chad also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

See Chad Treadway's' bio: cubecreative.design/about/chad-treadway

As small business marketers, we love lead magnets, and it seems like everyone has at least one. 

But why? And should you?

The short answer is yes, for these two main reasons:

  • They are popular because they work. 
  • People will often download or access them.

Let me explain to you what they are, why you ultimately need one or more, and the different types, and I will even give you 20 examples!

Chad Treadway

Written by:  |  June 24, 2022

Chad is our business development manager. He will help you survey your business needs, ensuring you are educated on your options before suggesting any solution. Chad also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

See Chad Treadway's' bio: cubecreative.design/about/chad-treadway

Let’s face it, utilizing social media to help bring in new clients and retain your current ones can be quite the balancing act. Your small business is missing out on a vast client base without any online presence. However, a company that overwhelms readers with too many posts may lose clients. What is the greatest way to engage your social media audience without having them unfriend you?

In many respects, you can cultivate a social media following by emulating the relationships that work in real life. Consider a networking event: would you prefer to meet with someone who engages you in a nice discussion about your field or someone who spends every breath attempting to sell you something? Your business can keep clients interested and engaged by cultivating a friendly rapport with your audience on social media. Instead of just “talking at” them, having a conversation with your audience can go a long way.  

Remember: you’re trying to reach your ideal clientele, many of whom live and breathe on social media. Posting compulsive, share-worthy content on the appropriate channels can only help grow your business. And when in doubt, pictures of puppies, kids, and cats are probably a good idea. It is the Internet, after all.

Here are the top seven social media marketing rules for local small businesses:

Loni Miller

Written by:  |  June 6, 2022

Loni is our social media manager. She enjoys creating engaging content for social media to help small businesses grow their online presence. She has extensive knowledge of social media platforms and what works on each.
 

How important is local business social media marketing?

What can local businesses derive from it? Is it worth the effort and money to spend on it? 

If social media marketing for local businesses is effective, what are the specific benefits local business owners can get from it? Also, what are the best strategies to implement it? 

Local social media marketing is the same as general social media marketing. However, the focus is on the local area or region where your business is located and the local audience.

Although big companies may use local social media marketing to target local audiences, the platform is designed primarily to give smaller businesses a chance to capture local clients looking for products and services from businesses nearest to them.

Nowadays, social media platforms, such as Facebook, Pinterest, and LinkedIn, allow businesses to do local targeting to serve local clients better. 

With these new opportunities at your disposal, you can use social media to target local audiences and generate fast results for

Using social media local business strategies, you can focus your efforts on the people that matter to your business and not waste resources on people who don’t.

Loni Miller

Written by:  |  May 30, 2022

Loni is our social media manager. She enjoys creating engaging content for social media to help small businesses grow their online presence. She has extensive knowledge of social media platforms and what works on each.