In today’s digital age, online digital marketing has emerged as a powerful tool for businesses, especially small businesses, to expand their reach, connect with clients, and drive growth. This dynamic field encompasses a variety of strategies and techniques designed to enhance brand visibility, engage target audiences, and generate meaningful results. From content marketing to search engine optimization (SEO), social media marketing (SMM), and more, businesses have a plethora of tools at their disposal to navigate the digital landscape successfully.

Chad Treadway

Written by:  |  June 28, 2023

Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

See Chad Treadway's' bio: cubecreative.design/about/chad-treadway

When small North Carolina businesses get started, they typically focus on how to land their first clients. Often they will rely on traditional forms of advertising, such as coupon mailers, billboards, out-of-home, or print ads. While many small businesses think that because they provide a superior product or service, it is only a matter of time before prospective clients will find their way to them.

While this strategy may bring in a small amount of revenue, there is a better and easier way. Small businesses should think about leveraging the power of the internet to reach prospects online and reap the benefits of combining traditional and digital marketing. No small business, no matter how new, should disregard digital channels as a source of leads and the conversion of interest into clients.

Still not convinced? Think about this over 94% of business-to-business (B2B) buyers do research online, whereas your business-to-consumer (B2C) buyers research online 97% of the time before making a decision.

Unfortunately, if you rely only on traditional methods, you miss out on a significant portion of your potential clientele.

Chad Treadway

Written by:  |  May 17, 2023

Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

See Chad Treadway's' bio: cubecreative.design/about/chad-treadway

The key to increasing your Asheville area small business’s clientele is through marketing, primarily content marketing. With content marketing, you are telling your business’s story in such a way that it attracts prospects, educates them, and entices them to choose your WNC small business.

Now, there are numerous options for small businesses to get the word out, but content marketing is one of the better and more cost-effective ways to differentiate yourself and your business from the competition.

As prospects begin their search for services or products, they have several questions, such as:

  1. What distinguishes your Asheville small business from the one down the street?
  2. What are the criteria for hiring employees?
  3. What is the business’s mission/philosophy?
  4. How much can clients be involved, and what role can they play?
  5. What are the expectations for communication with clients?
  6. What results can we expect if we use your services or products?
  7. What are the business’s difficulties? What are the areas that need to be improved?

Your marketing materials, website, social media presence, and personal interactions should all follow a consistent theme and work to answer these questions.

Ensure you deliver on what you promise regarding what you say and do. This will not only reassure clients, but they will also be able to see the quality of your services or products.

You can and should create buyer personas to help you focus your marketing efforts. Defining an ideal client will help you develop marketing content and collateral that speaks directly to them.

Adam Bennett

Written by:  |  May 3, 2023

Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.

See Adam Bennett's' bio: cubecreative.design/about/adam-bennett

As we emerge from the COVID pandemic and many restrictions have been lifted, small businesses are trying to return to normal. However, one thing that has fundamentally changed is not only the need but the necessity of a strong internet presence.

Before many, many small businesses could get away with a simple website or “have a Facebook page,” and that was all they needed to “show up on Google” or get found. Unfortunately, that isn’t the case; things have changed. Your clients will first look you up in various places and do their research before contacting you.

You need to employ several different techniques to ensure you show up. Content marketing is one of the best. Content marketing is about creating value, relevance and attracting prospects with content that answers people’s questions. But you also need to promote it. Therefore one of the best tools for that is social media.

It wasn’t long ago that social media was viewed as a way for people to stay in touch and play games. But now, it has become a powerful marketing tool. Take a look at these statistics:

Chad Treadway

Written by:  |  April 26, 2023

Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

See Chad Treadway's' bio: cubecreative.design/about/chad-treadway