I have a couple of confessions to make; I used to hate reading! I would often read the Cliff Notes versions if one was available. In college, I would do my best to skim what I had to read and fake my way through the discussion. In hindsight, not the best decision, but I passed, right? However, as I have gotten older, I have forced myself to read more. My thoughts are I already have a master’s degree, reading sales and marketing books is cheaper than an MBA, less time-consuming, and I don’t have to do accounting classes! I am happy to report as of writing this, I have read 14 books just this year. Some have been short, some have been longer. Some I struggled to get through, a few I could take or leave, while others really spoke to me. Of all that I have read in the past few years, there are three maybe four that I think every entrepreneur and small business owner needs to read. I call it the sales and marketing trifecta. Without further ado, here is the order I think you should read them.

Chad Treadway

Written by:  |  September 22, 2020

Chad is our business development manager. He will help you survey your business needs, ensuring you are educated on your options before suggesting any solution. Chad also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

See Chad Treadway's' bio: cubecreative.design/about/chad-treadway

Let's face it the COVID-19 pandemic has taken many businesses by surprise. Many businesses are temporarily closed, or employees are working from home.

While many things may be out of your control, there are six things that businesses can get set up and do right now!

Adam Bennett

Written by:  |  May 4, 2020

Adam is the president and founder of Cube Creative Design. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina. He places great value on the needs, expectations, and goals of the client.

See Adam Bennett's' bio: cubecreative.design/about/adam-bennett

Jump back in your time machine to the year 1986. Think about what was popular and how different the world we are living in now is versus 34 years ago. 34 years ago computers were barely a thing, there was no such thing as the internet as we know it today or smartphones. Why is that small business still think they can market the same way as they did in the past? 

I have often said and will continue to say until someone can prove to me that traditional marketing for small businesses is dying. Traditional marketing is in your face, says look at me and don’t you forget about me! This is all in hopes that you remember them when and if you need them.

Learning to market in this new digital age can be tricky at best. While most people are out there doing their sales and marketing at level 10. What I want to help you do and show you what to do is, give you that little extra push over the cliff, and turn up your sales and marketing to 11!

Chad Treadway

Written by:  |  June 2, 2020

Chad is our business development manager. He will help you survey your business needs, ensuring you are educated on your options before suggesting any solution. Chad also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

See Chad Treadway's' bio: cubecreative.design/about/chad-treadway

In my previous posts, I have covered a lot of ground, from pillar pages and blogs to landing pages and social media. In this post, I want to summarize paid ads, primarily on display, search, social ads and pay-per-click.

I will be 100 percent honest with you, I am not a fan of paid ads or paid media. I run an ad blocker on most of my devices. Regardless of my personal experience or feelings on them, I will agree they have their place when it comes to overall marketing strategy. When clients ask me about paid ads or paid media, I will often equate them to a drug or a quick fix. They can help you get a quick boost in traffic and quickly fill the pipeline.

Chad Treadway

Written by:  |  May 19, 2020

Chad is our business development manager. He will help you survey your business needs, ensuring you are educated on your options before suggesting any solution. Chad also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

See Chad Treadway's' bio: cubecreative.design/about/chad-treadway