You want the world to know about your business so I can get as many customers as possible. The best way to do that is by buying ads, right?

Well, maybe. But if you rely solely on advertising, you’re missing out on a key element of business promotion. Welcome to the world of public relations. Public relations is more cost-effective than advertising because instead of paying to have your business included in publications or on websites, you’re getting the publication or website to feature your business in their content. As Entrepreneur points out, this kind of publicity can last longer and possibly reach a much larger audience than advertising alone.

Written by:  |  January 14, 2016

If you’re going to spend the money to brand your business – and yes, you should spend the money to brand your business – it seems logical that you could then use that branding across different media platforms, right?

Right! However there are some caveats to consider. When done well, cross-platform branding can make your business look and perform well. Done inappropriately, it can cripple your business potential.

Let’s start at the beginning. Your business brand, according to Entrepreneur, is your promise to your customer. It conveys what can be expected and how your business is different than others. It isn’t just a logo or a color scheme. It is your business “voice,” from the tone of written communication to visual images.

Here are five tips to successfully translating your print brand to an online brand.

Written by:  |  August 11, 2015

You know you need a website. Now the question is: Do you do it yourself or do you pay someone else to do it for you?

First, let’s get one thing straight: your website is potentially the first impression you are leaving on prospective customers. Sure, you can Groupon your way through a web design course or you can build a website using one of the many DIY solutions out there (like Wix.com). You could even hire the kid next door to slap together a site for you in exchange for some pizza.

In the end, what you invest in your website is going to show to your customers, either in user experience, design or in reliability. Here are some things to consider when deciding between hiring a professional or doing it yourself:

Written by:  |  April 28, 2015

Thriving business? Check. Marketing Plan? Check. Website? Uhhh.

Websites are not ZZ plants – you can quickly and easily kill them with even the best intentions. If your business has committed any of these site-killing offenses, it is not too late to salvage your online identity.

Written by:  |  April 23, 2015