Blog: Small Business

On the surface, Google My Business (GMB) is a FREE tool from Google that helps businesses manage their online presence on the search engine results page and maps. It is the vessel that allows the local search to be more accurate. The only stipulation is that you must meet people in person. In other words, you can’t operate 100% online.

For example, if you chartered Nautilus trips, you could have a Google My Business listing, however, if you just sell seashells online, it's a no go.

Before we dive too much into GMB, let's look at how people search.

Over the last few months, I have written about Visibility and Credibility. In this post, I would like to dive into the last piece, that being, profitability.

There are few tools more important to Americans than their cars. Automobiles connect people to their careers, friends, families, and the freedom to see the world. They represent the opportunity to better our lives, while often becoming a personalized reflection of their owners. People love their cars and want to take the best care of them. Auto repair shop owners have an opportunity to help people in a time of great need. That may be what led you to start your business in the beginning. Your ability to take a vehicle that seemed ready for the junkyard and make it road-worthy again for an individual or family that was counting on you is what makes your company special. 

In a previous post, I wrote about visibility and the six principles of networking that will help you gain visibility. I encourage you to go back and take a look at that post because if you implement those, you are on your way to this post's topic, credibility.