Blog: Small Business

The ultimate objective of any marketing effort is to spread the word about your small business and ensure that it reaches the correct people.

However, small businesses employ other strategies to create leads and close transactions. But, the AIDA model has been the most well-known traditional marketing strategy since its creation in 1898!

AIDA stands for Awareness, Interest, Desire, and Action, the four primary phases of the sales funnel employed by businesses worldwide. It is built on high-quality writing that engages and pushes people to buy.

Stay with me, and I'll go through everything in more depth.

If you are in a service and trades industry, the biggest question I get is, “should I list pricing for my services and products on my website?” This idea brings up many varying opinions about this practice.

Some people believe it’s just stupid to list your prices on your website before you are able to show the value of your products or services compared to others in your industry to potential clients. Some are afraid consumers will get sticker shock, turn away, and not come back. You want the ability to demonstrate higher quality and WHY you are better than your competitors.

In some ways, I agree with this assessment. There are some businesses that need to demonstrate their value before scaring potential clients away.

We can assume two things about this business, though:

1. Their website doesn’t demonstrate their value, which requires a personal sales interaction to prove their worth, and
2. They are looking for any consumer, including those who are price shopping.

They are right in both of these cases - pricing should not go on the website.

However, if you are distinct and stand out from your competition, adding a pricing page on your service-based website can be a great key to success for your small business.

When it comes to starting your business you may be wondering if now is the right time? Well I am here to tell you that there are major household names that were started during recessions these include:

• 1908: GM launched in
• 1953: Burger King
• 1957: Hyatt
• 1971: FedEx
• 1973: Microsoft
• 1980: CNN
• 2008: Airbnb
• 2009: Uber

I am not saying that you need to start your business during a recession to become a million or billion-dollar company, but if you are considering starting one, then now might be the right time!

Are we approaching another recession? Possibly. That is according to the banks and economists:

“Recession risks are high — uncomfortably high — and rising,” said Mark Zandi, chief economist at Moody’s Analytics.

Other financial gurus had similar sentiments back in mid-May of 2022:

• Former Goldman Sachs chief executive Lloyd Blankfein warned of a “very, very high risk” of recession. 
• Former Fed chair Ben Bernanke cautioned that the country could be poised for “stagflation” — a slowing economy combined with high Inflation.

Regardless of what people think, no one can predict the future. These same economists believed there would be a good chance the next one would come as soon as 2020, after the presidential election. Well, we all know what happened in 2020.