One of the questions we are often asked by small service area businesses in North Carolina is how much should I budget for digital marketing and SEO. The problem is that it isn't a black and white answer. As much as you may not want to hear what I am about to say, it depends.

Search engines such as Google, Bing, and Duck Duck go continue to evolve, often using artificial intelligence in their algorithms. Therefore so do the approaches that an agency such as Cube Creative Design uses. There isn't a one size fits all approach for every small business. Your small business is unique, and so should your SEO and digital marketing. 

With that said, there are some commonalities between small businesses that allows us to have basic package level pricing as a starting point. But like I said, that is a starting point as determining your objectives, an evaluation of your current website (if you have one), and your short-term and long-term goals will ultimately determine the price.

Just as your small business is different, differing industries will also have different needs. Here are some examples of the niches we cater to and how their needs differ.

Chad Treadway

Written by:  |  May 23, 2022

Chad is our business development manager. He will help you survey your business needs, ensuring you are educated on your options before suggesting any solution. Chad also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

See Chad Treadway's' bio: cubecreative.design/about/chad-treadway

Both digital and traditional marketing all play a part in good brand management.

Using the same tone of voice in your emails and ads and selecting the same photo assets for your website for your billboards all contribute to the picture painted when a prospective client thinks about your products or services.

However, your brand may occasionally receive negative reviews or press, altering its perception.

If a potential client wants to know if your small business is trustworthy, they will likely look you up online.

Visits to your website will not suffice, and they will seek more objective feedback.

As a result, online reputation management is crucial and is the process of shaping and controlling the online narrative surrounding your brand.

Adam Bennett

Written by:  |  May 11, 2022

Adam is the president and founder of Cube Creative Design. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina. He places great value on the needs, expectations, and goals of the client.

See Adam Bennett's' bio: cubecreative.design/about/adam-bennett

Local SEO marketing is important because it helps your business stand out. With local SEO, you can even attract consumers even if you do not have a website. You can attract clients and consumers to your premises simply by having online leads. 

Since these leads are people who search for products and services your kind of business offers, these leads are also the ones with a high intent to buy. 

First, let us look at the data that suggests local SEO can drive traffic to businesses. Check the following data:  

Chad Treadway

Written by:  |  May 2, 2022

Chad is our business development manager. He will help you survey your business needs, ensuring you are educated on your options before suggesting any solution. Chad also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

See Chad Treadway's' bio: cubecreative.design/about/chad-treadway

Search Engine Optimization (SEO) tools are usually cloud-based software that helps website owners and agencies with keyword research, link building, on-page SEO, keyword rank tracking, technical SEO, and other tasks to increase their presence on Google, Bing, and Duck Duck Go’s search engine results pages (SERPS).

With Google, Bing, and Duck Duck Go’s ever-changing algorithms, it’s critical to have a few different SEO tools in your arsenal, as they each serve a different purpose. Below are a list of ten of the best, free, freemium, and paid.

Adam Bennett

Written by:  |  April 11, 2022

Adam is the president and founder of Cube Creative Design. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina. He places great value on the needs, expectations, and goals of the client.

See Adam Bennett's' bio: cubecreative.design/about/adam-bennett