Marketing automation refers to the use of software to automate marketing actions. Marketing teams use such technology to automate repetitive tasks, such as social media ads and emails. Automation of marketing tasks allows marketers to streamline the overall process of marketing. 

Marketing automation gives many benefits, including:

  • Fast accomplishment of time-consuming tasks
  • Generation of more and better-qualified leads
  • Multichannel view of prospect behavior
  • Alignment of sales and marketing objectives
  • Increased lead conversion and ROI
Adam Bennett

Written by:  |  September 13, 2021

Adam is the president and founder of Cube Creative Design. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina. He places great value on the needs, expectations, and goals of the client.

See Adam Bennett's' bio: cubecreative.design/about/adam-bennett

Client happiness and business performance are inextricably linked, making client satisfaction a critical component of any content marketing campaign. Your content development should be focused on ensuring that your clients have a positive experience with your brand at all times. Even if you have high-quality services and competitive pricing, if you fail to inform and delight them, then your plan frankly stinks.

It's no secret that a pleased client is beneficial to a company's bottom line. More than 45% of businesses have stated that improving the client experience is their top objective for the next five years. The good news is that identifying the factors that influence your clients’ happiness is the initial step toward enhancing your clients’ satisfaction. Client expectations should be met and exceeded in terms of ease, communication, and other factors considered while creating content and marketing campaigns.

Chad Treadway

Written by:  |  September 10, 2021

Chad is our business development manager. He will help you survey your business needs, ensuring you are educated on your options before suggesting any solution. Chad also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

See Chad Treadway's' bio: cubecreative.design/about/chad-treadway

Local search engine optimization (Local SEO) is a branch of search engine optimization (SEO) that focuses on optimizing a website to be found in local search results on Google (being the primary and the focus for most of this post), Bing, Yelp, Trip Advisor, Waze, Apple Maps, etc.

You may be asking why I need to be concerned with this; I have been here for 10, 20, or 50 years?

Unfortunately, it doesn't matter how long you have been in business. What matters most is can you be found online for what you offer. I often tell clients that I know you have been there for 20 years and are an expert. The problem is the search engines don't, and that's all that matters now. Also, some techniques used in traditional SEO work for local SEO; however, there are other significant differences that need to be addressed. 

Therefore sit down and buckle up as we take a journey through Local SEO.

Chad Treadway

Written by:  |  August 16, 2021

Chad is our business development manager. He will help you survey your business needs, ensuring you are educated on your options before suggesting any solution. Chad also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

See Chad Treadway's' bio: cubecreative.design/about/chad-treadway

If your business is still stuck with traditional marketing (non-digital marketing), this is a stern warning you need to heed. Traditional marketing does not work anymore in today’s modern world. 

Excuse the word, but being traditional in marketing may just be a sign of incompetency, or worse, stupidity. 

Online is where most customers are. The latest reports placed the ratio of B2B buyers who do research online at 94%. On the other hand, B2C buyers research online 97% of the time before deciding to purchase.

That places your chances of making sales at about 5% because you are stuck with the old ways, and to think that such a small portion is not yours alone. You have to fight with your competitors, and competition is even stiffer than before. 

Adam Bennett

Written by:  |  August 30, 2021

Adam is the president and founder of Cube Creative Design. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina. He places great value on the needs, expectations, and goals of the client.

See Adam Bennett's' bio: cubecreative.design/about/adam-bennett