One of the questions we are often asked by small service area businesses in North Carolina is how much should I budget for digital marketing and SEO. The problem is that it isn't a black and white answer. As much as you may not want to hear what I am about to say, it depends.
Search engines such as Google, Bing, and Duck Duck go continue to evolve, often using artificial intelligence in their algorithms. Therefore so do the approaches that an agency such as Cube Creative Design uses. There isn't a one size fits all approach for every small business. Your small business is unique, and so should your SEO and digital marketing.
With that said, there are some commonalities between small businesses that allows us to have basic package level pricing as a starting point. But like I said, that is a starting point as determining your objectives, an evaluation of your current website (if you have one), and your short-term and long-term goals will ultimately determine the price.
Just as your small business is different, differing industries will also have different needs. Here are some examples of the niches we cater to and how their needs differ.
Written by: Chad Treadway | May 23, 2022
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Search Engine Optimization or SEO is what connects your company to the majority of your clients. According to Search Engine Land reports, 93% of online experiences begin with a search engine. (Alternate source: Business 2 Community). Oftentimes searchers have no specific brand name in mind.
That being said, you need to work with a professional SEO agency that understands SEO and more importantly local SEO if you want to incorporate all the nuances and elements into your local Asheville small business website. If you're on a budget, you're undoubtedly wondering how much does local SEO will cost?
Written by: Adam Bennett | January 17, 2022
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.