If I were to ask you the difference between search engine optimization (SEO) and search engine marketing (SEM), you may or may not be able to tell me. Unfortunately, they are far too often used interchangeably. However, they are very different strategies! The similarity between the two makes it difficult for most small business owners to determine a better fit. Should you invest in one or the other, or maybe both? Let's look at what's the difference and which one you need for business.
Written by: Adam Bennett | January 1, 2021
Adam is the president and founder of Cube Creative Design. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina. He places great value on the needs, expectations, and goals of the client.
In a previous post, I wrote about visibility and the six principles of networking that will help you gain visibility. I encourage you to go back and take a look at that post because if you implement those, you are on your way to this post's topic, credibility.
Written by: Chad Treadway | March 3, 2020
Chad is our business development manager. He will help you survey your business needs, ensuring you are educated on your options before suggesting any solution. Chad also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
If you are a plumber, you are an expert in one of the most important industries. As long as our homes and businesses use indoor plumbing, we need you. You are an expert and a specialist in something everyone utilizes almost every hour of the day. People in your community need your services every day, but do they know how to find you?
For your plumbing company, marketing does not have to be a mysterious, frustrating chore. Modern digital and internet marketing leverage what has probably helped build your company to what it is today - word-of-mouth about your expertise. Here are seven ways to harness the power of digital marketing to grow your plumbing business:
Written by: Adam Bennett | January 29, 2020
Adam is the president and founder of Cube Creative Design. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina. He places great value on the needs, expectations, and goals of the client.
When explaining search engine optimization (SEO) to potential clients, I like to use two analogies. The first is that SEO is like a chess game with Google. The other is that it is also like running a marathon.
Like in chess, you need to think several moves ahead and have a strategy. With SEO, we have to make a move and then wait for Google to respond to the changes we made and determine our next move. Most of the time, we know how the search engines will respond but not every time. Enter the algorithms updates, in other words, when the search engines change how they are ranking sites based on various criteria.
Written by: Chad Treadway | May 25, 2018
Chad is our business development manager. He will help you survey your business needs, ensuring you are educated on your options before suggesting any solution. Chad also has several certifications through HubSpot to better assist you with your internet and inbound marketing.