The Internet is by far one of the most effective tools you can use to help your small business grow. After all, you can't expect to maximize your reach if no one can find your business on the first page of the search engine results pages (SERPs). Therefore you need to have high-quality content on your site to boost your authority and visibility.

However, there are numerous aspects of quality content that you may be unaware of. Let's look at what you should know:

Chad Treadway

Written by:  |  October 11, 2021

Chad is our business development manager. He will help you survey your business needs, ensuring you are educated on your options before suggesting any solution. Chad also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

See Chad Treadway's' bio: cubecreative.design/about/chad-treadway

Do you want to know something shocking? Search Engine Land reports that 93% of online experiences begin with a search engine. (Alternate source:  Business 2 Community).

It is critical to optimize your website for search if you want people to experience and connect with your small business online.

With the advancement of technology and the refinement of algorithms, the search engine optimized techniques in 2015 may no longer be applicable now. Given certain search engine optimization (SEO) best practices remain unaltered, others continue to evolve and new ones are introduced into the mix. After all, internet years may be best thought of as in dog years. A year in human time is like seven years in internet time. Needless to say, the internet is fast, but time moves faster on it!

If you want to be found in Google searches and build your small business’s reputation and presence online, you must stay up with evolving SEO trends. Otherwise, you'll be left in the dust in the search engine results pages (SERPs), with your material getting old on Google's page 2. This is also known as where you hide the dead bodies.

According to a report by Matt Southern of Search Engine Journal, “Results on the second page of Google have a CTR of less than 1% for each position.”

Are you determined not to fall behind in the SEO game? If so, keep reading to learn about the top SEO trends of 2021 that will help your content stand out and rank higher in 2022.

Chad Treadway

Written by:  |  October 4, 2021

Chad is our business development manager. He will help you survey your business needs, ensuring you are educated on your options before suggesting any solution. Chad also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

See Chad Treadway's' bio: cubecreative.design/about/chad-treadway

Marketing automation refers to the use of software to automate marketing actions. Marketing teams use such technology to automate repetitive tasks, such as social media ads and emails. Automation of marketing tasks allows marketers to streamline the overall process of marketing. 

Marketing automation gives many benefits, including:

  • Fast accomplishment of time-consuming tasks
  • Generation of more and better-qualified leads
  • Multichannel view of prospect behavior
  • Alignment of sales and marketing objectives
  • Increased lead conversion and ROI
Adam Bennett

Written by:  |  September 13, 2021

Adam is the president and founder of Cube Creative Design. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina. He places great value on the needs, expectations, and goals of the client.

See Adam Bennett's' bio: cubecreative.design/about/adam-bennett

Client happiness and business performance are inextricably linked, making client satisfaction a critical component of any content marketing campaign. Your content development should be focused on ensuring that your clients have a positive experience with your brand at all times. Even if you have high-quality services and competitive pricing, if you fail to inform and delight them, then your plan frankly stinks.

It's no secret that a pleased client is beneficial to a company's bottom line. More than 45% of businesses have stated that improving the client experience is their top objective for the next five years. The good news is that identifying the factors that influence your clients’ happiness is the initial step toward enhancing your clients’ satisfaction. Client expectations should be met and exceeded in terms of ease, communication, and other factors considered while creating content and marketing campaigns.

Chad Treadway

Written by:  |  September 10, 2021

Chad is our business development manager. He will help you survey your business needs, ensuring you are educated on your options before suggesting any solution. Chad also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

See Chad Treadway's' bio: cubecreative.design/about/chad-treadway