In the digital marketing world, the website is one of the most important tools small businesses can use to attract potential clients and spread awareness. According to content marketing firm BrightEdge, organic searches make up about 51 percent of the traffic driven to websites. With search engine optimization (SEO), you can boost the ranking of your web page in the search results and get the attention of a broader consumer base. 

The current climate has brought a lot of attention to the importance of having an optimized website for local small businesses. As more companies focus on promoting their services via digital media, it can become slightly challenging to catch the eye of the target clientele. 

This is where optimization of a web page can work effectively for marketing. Once the website is ranked within the top results of search engines like Google, you will be able to convince more people to click on it and look for more information. 

So are you interested in finding out more about this? 

Let’s get started. 

Chad Treadway

Written by:  |  June 17, 2022

Chad is our business development manager. He will help you survey your business needs, ensuring you are educated on your options before suggesting any solution. Chad also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

See Chad Treadway's' bio: cubecreative.design/about/chad-treadway

Elevators are often a necessity in many business premises, but they don’t often get talked about a lot, unless one breaks while you are in it. Marketing for a company that provides elevator installation and repairs might be quite niche, but there are several factors to consider if this is the business that you want to get into. Providing elevator installation, service and repair is something that’s always going to be in demand, especially as buildings around the world are only getting taller, and companies are realizing the need to meet accessibility requirements. However, that being said, there will still be some competition, which is why good marketing is essential. 

Written by:  |  May 13, 2022

One of the questions we are often asked by small service area businesses in North Carolina is how much should I budget for digital marketing and SEO. The problem is that it isn't a black and white answer. As much as you may not want to hear what I am about to say, it depends.

Search engines such as Google, Bing, and Duck Duck go continue to evolve, often using artificial intelligence in their algorithms. Therefore so do the approaches that an agency such as Cube Creative Design uses. There isn't a one size fits all approach for every small business. Your small business is unique, and so should your SEO and digital marketing. 

With that said, there are some commonalities between small businesses that allows us to have basic package level pricing as a starting point. But like I said, that is a starting point as determining your objectives, an evaluation of your current website (if you have one), and your short-term and long-term goals will ultimately determine the price.

Just as your small business is different, differing industries will also have different needs. Here are some examples of the niches we cater to and how their needs differ.

Chad Treadway

Written by:  |  May 23, 2022

Chad is our business development manager. He will help you survey your business needs, ensuring you are educated on your options before suggesting any solution. Chad also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

See Chad Treadway's' bio: cubecreative.design/about/chad-treadway

Local SEO marketing is important because it helps your business stand out. With local SEO, you can even attract consumers even if you do not have a website. You can attract clients and consumers to your premises simply by having online leads. 

Since these leads are people who search for products and services your kind of business offers, these leads are also the ones with a high intent to buy. 

First, let us look at the data that suggests local SEO can drive traffic to businesses. Check the following data:  

Chad Treadway

Written by:  |  May 2, 2022

Chad is our business development manager. He will help you survey your business needs, ensuring you are educated on your options before suggesting any solution. Chad also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

See Chad Treadway's' bio: cubecreative.design/about/chad-treadway