If I were to ask you the difference between search engine optimization (SEO) and search engine marketing (SEM), you may or may not be able to tell me. Unfortunately, they are far too often used interchangeably. However, they are very different strategies! The similarity between the two makes it difficult for most small business owners to determine a better fit. Should you invest in one or the other, or maybe both? Let's look at what's the difference and which one you need for business.
Written by: Adam Bennett | January 1, 2021
Adam is the president and founder of Cube Creative Design. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina. He places great value on the needs, expectations, and goals of the client.