Blog: Search Engine Marketing

In today's digital age, search engine optimization (SEO) has become a crucial aspect of online marketing strategies. One particular area of focus within SEO is search box optimization (SBO), which aims to leverage the power of search suggestions to increase brand visibility and click-through rates. In this blog, we will explore search box optimization, its benefits, and drawbacks, and why using this technique may show to be beneficial in the short run, but could have long-term negative effects on your overall SEO strategy.

If you are a small business owner or in charge of marketing your small business online, you have likely heard of local SEO and organic SEO. But you may ask yourself what the difference is and why local SEO is essential for your small business.

In this post, I'll explain the difference between local SEO and organic SEO and how they're related.

In the digital marketing world, the website is one of the most important tools small businesses can use to attract potential clients and spread awareness. According to content marketing firm BrightEdge, organic searches make up about 51 percent of the traffic driven to websites. With search engine optimization (SEO), you can boost the ranking of your web page in the search results and get the attention of a broader consumer base. 

The current climate has brought a lot of attention to the importance of having an optimized website for local small businesses. As more companies focus on promoting their services via digital media, it can become slightly challenging to catch the eye of the target clientele. 

This is where optimization of a web page can work effectively for marketing. Once the website is ranked within the top results of search engines like Google, you will be able to convince more people to click on it and look for more information. 

So are you interested in finding out more about this? 

Let’s get started. 

I am often asked whether you can do pay-per-click advertising or “Google Ads,” The answer is yes. This is usually followed by does that work. Therefore, in this post, I will discuss what is paid search marketing (as it is referred to in our industry) as clearly as possible so that you can understand the basics of this powerful marketing tool. I will also talk about the benefits you can get from paid search marketing if you do it right. In addition, I will share tips for using paid search effectively and the things that you should avoid doing when using paid search marketing.